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Consumer & Retail

Vita Coco Company Executive Compensation (FY25)

COCO · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025
◇
Martin Roper
Latest say-on-pay support
=
June 3, 2026
Chief executive pay ratio
◇
To the median employee
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Data as of November 6, 2026Latest filing (8-K): June 4, 2026
6 filings cited on this page
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321 figures on this page: 318 cited to the filing that reported them, 3 calculated from figures it prints. See the citations
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Martin Roper: $3,582,394 → $4,549,875 (27.0% higher)
Say-on-pay support: 95.3% → 95.4% (0.1 points higher)
CEO pay ratio: 35:1 → 41.6:1 (18.9% higher)

Frequently asked questions

Answers drawn from the data on this page.
Who is Vita Coco Company's chief executive and what were they paid?
Total compensation for Martin Roper, Chief Executive Officer, came to $4,549,875 in fiscal 2025. Roper's total was 27.0% higher than the $3,582,394 reported for fiscal 2024.
What was Vita Coco Company's say-on-pay result?
For fiscal 2025, shareholders backed the say-on-pay proposal with 95.4% of votes cast for or against in favor at the meeting held June 3, 2026.
Which companies are in Vita Coco Company's peer group?
The disclosed peer group names BellRing Brands, Inc., Beyond Meat, Inc., BRC Inc., Celsius Holdings, Inc. and e.l.f. Beauty, Inc., among others.
What is Vita Coco Company's chief executive pay ratio?
The company reported a chief executive pay ratio of 41.6:1 for fiscal 2025, against median employee compensation of $109,379.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jonathan Burth
Chief Operating Officer
◇—◇◇◇—◇◇
Charles van Es
Chief Sales Officer
◇—◇◇◇—◇◇
Martin Roper
Chief Executive Officer
◇———◇—◇◇
Michael Kirban
Co-Founder and Executive Chairman
◇———◇—◇◇
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Martin Roper
Chief Executive Officer
◇◇—◇◇—◇◇
Michael Kirban
Co-Founder and Executive Chairman
◇◇—◇◇—◇◇
Corey Baker
Chief Financial Officer
◇◇◇◇◇—◇◇
Jonathan Burth
Chief Operating Officer
◇◇◇◇◇—◇◇
Charles van Es
Chief Sales Officer
◇◇◇◇◇—◇◇
Rowena Ricalde
Chief Accounting Officer and Interim Chief Financial Officer
◇◇◇◇◇—◇◇
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Martin Roper
Chief Executive Officer
◇—◇◇◇—◇◇
Michael Kirban
Co-Founder and Executive Chairman
◇—◇◇◇—◇◇
Jonathan Burth
Chief Operating Officer
◇—◇◇◇—◇◇
Charles van Es
Chief Sales Officer
◇—◇◇◇—◇◇
Corey Baker
Chief Financial Officer
◇—◇◇◇—◇◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Martin Roper
Chief Executive Officer
◇—◇◇◇—◇◇
Michael Kirban
Co-Founder and Executive Chairman
◇—◇◇◇—◇◇
Jonathan Burth
Chief Operating Officer
◇◇◇◇◇—◇◇
Charles van Es
Chief Commercial Officer
◇◇◇◇◇—◇◇
Corey Baker
Chief Financial Officer
◇◇◇◇◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Charles van EsPSU◇——◇——◇
Charles van EsRSU◇——◇——◇
Charles van EsOPTION◇——◇—◇◇
Corey BakerPSU◇——◇——◇
Corey BakerRSU◇——◇——◇
Corey BakerOPTION◇——◇—◇◇
Jonathan BurthRSU◇——◇——◇
Jonathan BurthPSU◇——◇——◇
Jonathan BurthOPTION◇——◇—◇◇
Martin RoperRSU◇——◇——◇
Martin RoperOPTION◇——◇—◇◇
Martin RoperRSU◇——◇——◇
Michael KirbanRSU◇——◇——◇
Michael KirbanRSU◇——◇——◇
Michael KirbanOPTION◇——◇—◇◇
Fiscal 2023, 2024 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Martin RoperOption◇—◇March 10, 2033
Option◇—◇March 3, 2035
Option◇—◇March 4, 2034
RSU◇◇——
RSU◇◇——
Option◇—◇March 10, 2033
RSU◇◇——
Michael KirbanOption◇—◇March 10, 2033
Option◇—◇March 3, 2035
Option◇—◇March 4, 2034
RSU◇◇——
RSU◇◇——
Option◇—◇March 10, 2033
RSU◇◇——
Charles van EsRSU◇◇——
Option◇—◇August 15, 2032
Option◇—◇March 10, 2033
Option◇—◇March 4, 2035
RSU◇◇——
Option◇—◇March 10, 2033
Option◇—◇March 4, 2034
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Jonathan BurthRSU◇◇——
Option◇—◇August 15, 2032
Option◇—◇March 10, 2033
Option◇—◇March 4, 2035
Option◇—◇February 10, 2030
RSU◇◇——
Option◇—◇March 10, 2033
Option◇—◇March 4, 2034
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Corey BakerOption◇—◇March 4, 2035
RSU◇◇——
RSU◇◇——
Option◇—◇March 10, 2033
Option◇—◇March 4, 2034
RSU◇◇——
RSU◇◇——
RSU◇◇——
Option◇—◇May 10, 2033
RSU◇◇——
Option◇—◇August 7, 2033
RSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jane C. Morreau
◇◇————◇
John Leahy
◇◇————◇
Aishetu Fatima Dozie
◇◇————◇
Kenneth Sadowsky
◇◇————◇
John Zupo
◇◇————◇
Ira Liran
◇◇————◇
Eric Melloul
Lead independent director
◇◇————◇
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Total board retainer◇
Lead independent director premium◇
Audit committee chair◇
Audit committee member◇
Compensation committee chair◇
Compensation committee member◇
Nominating and governance chair◇
Nominating and governance member◇

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • BellRing Brands, Inc. BRBR
  • Beyond Meat, Inc. BYND
  • BRC Inc. BRC
  • Celsius Holdings, Inc. CELH
  • e.l.f. Beauty, Inc. ELF
  • Fevertree Drinks PLC symbol not shown
  • Freshpet, Inc. FRPT
  • MGP Ingredients, Inc. MGP
  • Nature’s Sunshine Products, Inc. NATR
  • Oatly Group AB OTLY
  • Sweetgreen, Inc. SG
  • The Duckhorn Portfolio, Inc. NAPA
  • The Simply Good Foods Company SMPL
  • Tootsie Roll Industries, Inc. TR
  • Vital Farms, Inc. VITL
  • Warby Parker Inc. WRBY

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2025June 3, 2026=◇◇◇
2024June 3, 2025=◇◇◇
2023June 4, 2024=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇

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Sample answer — “What is the CEO’s total compensation?”
- Martin Roper (Chief Executive Officer), FY2025 total compensation $4,549,875 (base salary $625,000) [exec_comp, SEC accession 0001482981-26-000107, filed 2026-04-22]

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What this page does not include

Everything above is a fact Vita Coco Company disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Vita Coco Company sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $500
Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $500
Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $500
Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
321 figures on this page: 318 cited to the filing that reported them, 3 calculated from figures it prints.
318 cited to the filing
3 calculated from the filing

Documents cited

  1. 0001482981-26-000140
    Item 5.07 Submission of Matters to a Vote of Security Holders.
  2. 0001482981-26-000107
    CEO Pay Ratio · Director Compensation · Grants of Plan-Based Awards for Fiscal 202 · Outstanding Equity Awards at Fiscal Year-End · and 1 more section
  3. 0001482981-25-000089
    Item 5.07 Submission of Matters to a Vote of Security Holders.
  4. 0001482981-25-000073
    Summary Compensation Table
  5. 0001482981-24-000067
    Item 5.07 Submission of Matters to a Vote of Security Holders.
  6. 0001140361-24-021425
    Summary Compensation Table
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Velarion, “Vita Coco Company executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/COCO (accessed 2026).
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6 filings cited on this page
Method: intel.velarion.ai/methodology
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Consumer & Retail rankings

Chief executive pay — Consumer & RetailCEO pay ratio — Consumer & RetailSay-on-pay support — Consumer & Retail

Peers Vita Coco Company discloses

The companies named in COCO's own disclosed peer group.

BellRing Brands, Inc.Beyond Meat, Inc.BRC Inc.Celsius Holdings, Inc.e.l.f. Beauty, Inc.Freshpet, Inc.Nature’s Sunshine Products, Inc.Sweetgreen, Inc.The Simply Good Foods CompanyTootsie Roll Industries, Inc.Vital Farms, Inc.Warby Parker Inc.

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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