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Freshpet Executive Compensation (FY25)

FRPT · Executive and director compensation, fiscal 2023 to 2025

The Freshpet brief, $1,500

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Data as of September 19, 2026Latest filing (8-K): June 11, 2026
3 filings cited on this page
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Freshpet brief$1,500Get the executive brief
197 figures on this page: 195 cited to the filing that reported them, 2 calculated from figures it prints. See the citations
Chief executive, fiscal 2025
◇
William Cyr
Median of the other named officers
$2,850,935
5 officers, excluding the chief executive
Latest say-on-pay support
=
June 10, 2026
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — William Cyr: $2,266,662 → $12,513,498

Frequently asked questions

Answers drawn from the data on this page.
Who is Freshpet's chief executive and what were they paid?
William Cyr, Chief Executive Officer, received $12,513,498 in total compensation for fiscal 2025. Compared with the $2,266,662 reported for fiscal 2024, Cyr's total was up.
What was Freshpet's say-on-pay result?
For fiscal 2025, shareholders backed the say-on-pay proposal with 95.9% of votes cast including abstentions in favor at the meeting held June 10, 2026.
Which companies are in Freshpet's peer group?
The disclosed peer group includes BellRing Brands, Inc., Beyond Meat, Inc., Celsius Holdings, Inc., Central Garden & Pet Company and Farmer Bros. Co., among others.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
William Cyr
Chief Executive Officer
◇———◇—◇◇
Scott Morris
President and Co-Founder
◇———◇—◇◇
Thembeka Machaba
Chief Human Resources Officer
◇———◇—◇◇
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Nicola Baty
Chief Operating Officer
◇—◇—◇—◇◇
William Cyr
Chief Executive Officer
◇———◇—◇◇
Todd Cunfer
Chief Financial Officer (Former)
◇—◇—◇—◇◇
Scott Morris
President and Co-Founder
◇———◇—◇◇
Thembeka Machaba
Chief Human Resources Officer
◇———◇—◇◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
William Cyr
Chief Executive Officer
◇—◇—◇—◇◇
Scott Morris
President and Co-Founder
◇—◇—◇—◇◇
Nicola Baty
Chief Operating Officer
◇—◇—◇—◇◇
Thembeka Machaba
Chief Human Resources Officer
◇—◇—◇—◇◇
Todd Cunfer
Chief Financial Officer (Former)
Departed during or after this year
◇—◇———◇◇
Ivan Garcia
Chief Financial Officer (Interim)
◇—◇—◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Ivan GarciaRSU◇——◇——◇
Ivan GarciaRSU◇——◇——◇
Ivan GarciaRSU◇——◇——◇
Nicola BatyPSU◇◇◇—◇—◇
Nicola BatyPSU◇◇◇—◇—◇
Nicola BatyRSU◇——◇——◇
Nicola BatyRSU◇——◇———
Scott MorrisRSU◇——◇———
Scott MorrisPSU◇◇◇—◇—◇
Scott MorrisRSU◇——◇——◇
Scott MorrisPSU◇◇◇—◇—◇
Thembeka MachabaPSU◇◇◇—◇—◇
Thembeka MachabaPSU◇◇◇—◇—◇
Thembeka MachabaRSU◇——◇——◇
Thembeka MachabaRSU◇——◇——◇
Todd CunferPSU◇◇◇—◇—◇
Todd CunferRSU◇——◇——◇
William B. CyrRSU◇——◇——◇
William B. CyrPSU◇◇◇—◇—◇
William B. CyrPSU◇◇◇—◇—◇
William B. CyrRSU◇——◇———
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
William CyrRSU◇◇——
RSU◇◇——
RSU◇◇——
Ivan GarciaRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Scott MorrisRSU◇◇——
RSU◇◇——
RSU◇◇——
Nikola BatyRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Thembeka MachabaRSU◇◇——
RSU◇◇——
RSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Total board retainer◇
Board chair premium◇
Audit committee chair◇
Audit committee member◇
Compensation committee chair◇
Compensation committee member◇
Nominating and governance chair◇
Nominating and governance member◇
Equity is delivered as restricted stock units.

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • BellRing Brands, Inc. BRBR
  • Beyond Meat, Inc. BYND
  • Celsius Holdings, Inc. CELH
  • Central Garden & Pet Company CENT
  • Farmer Bros. Co. FARM
  • John B. Sanfilippo & Son, Inc. JBSS
  • Lancaster Colony Corporation LANC
  • Lifecore Biomedical, Inc. LFCR
  • Medifast, Inc. MED
  • Nature's Sunshine Products, Inc. NATR
  • PetIQ, Inc. PETQ
  • SunOpta Inc. symbol not shown
  • The Simply Good Foods Company SMPL
  • Utz Brands, Inc. UTZ
  • Vital Farms, Inc. VITL
  • YETI Holdings, Inc. YETI

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2025June 10, 2026=◇◇◇
2024June 24, 2025=◇◇◇
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What this page does not include

Everything above is a fact Freshpet disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Freshpet sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $1,500
Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $1,500
Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $1,200
Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
Velarion Intelligence
Adviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
197 figures on this page: 195 cited to the filing that reported them, 2 calculated from figures it prints.
195 cited to the filing
2 calculated from the filing

Documents cited

  1. 0000929638-26-002206
    Item 5.07 Submission of Matters to a Vote of Security Holders
  2. 0001140361-26-017084
    2025 Grants of Plan-Based Awards · 2025 Outstanding Equity Awards at Fiscal Year-End · Director Compensation · Executive Compensation Tables
  3. 0000929638-25-002294
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “Freshpet executive compensation, FY2023–FY2025.” https://intel.velarion.ai/comp/FRPT (accessed 2026).
Short form: data: Velarion

The Freshpet brief, $1,500

Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
Both reports for $2,400.
Get the executive briefGet the board briefNo account needed.
3 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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Peers Freshpet discloses

The companies named in FRPT's own disclosed peer group.

BellRing Brands, Inc.Celsius Holdings, Inc.Central Garden & Pet CompanyLifecore Biomedical, Inc.Medifast, Inc.Nature's Sunshine Products, Inc.The Simply Good Foods CompanyUtz Brands, Inc.Vital Farms, Inc.YETI Holdings, Inc.

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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