Vital Farms Executive Compensation (FY25)
VITL · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025 ◇ Russell Diez-Canseco | Latest say-on-pay support = June 10, 2026 | Chief executive pay ratio ◇ To the median employee |
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Data as of November 4, 2026Latest filing (8-K): June 16, 2026
5 filings cited on this page
Method: intel.velarion.ai/methodology
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212 figures on this page: 210 cited to the filing that reported them, 2 calculated from figures it prints. See the citations
More on Vital Farms
Five data products on this company. Each one is requested through the developer setup page.
- Peer Disclosure Audit$5The comparison companies this board named, each one tied to the filing that lists it.How to get Peer Disclosure Audit
- Governance Provisions PullfreeThe governance provisions as the proxy states them: board leadership, committee membership, and shareholder rights.How to get Governance Provisions Pull
- Say-on-Pay Risk Signal$9A risk band for the next say-on-pay vote, with the support history and the peer comparison behind it.How to get Say-on-Pay Risk Signal
- NEO Comp Report$24Every named executive officer’s pay by element and year, with the citation behind each figure.How to get NEO Comp Report
- Board Comp Report$24What each non-employee director was paid, the standing fee schedule, and the equity each one holds at year end.How to get Board Comp Report
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Russell Diez-Canseco: $5,999,349 → $3,616,512 (39.7% lower)
Frequently asked questions
Answers drawn from the data on this page.
Who is Vital Farms' chief executive and what were they paid?
Russell Diez-Canseco, President, Chief Executive Officer and Executive Chairperson, received $3,616,512 in total compensation for fiscal 2025. Diez-Canseco's total was 39.7% lower than the $5,999,349 reported for fiscal 2024.
What was Vital Farms' say-on-pay result?
Shareholders supported the say-on-pay proposal with 91.8% of votes cast for or against in favor at the meeting held June 10, 2026 for fiscal 2025.
Which companies are in Vital Farms' peer group?
The disclosed peer group names Beyond Meat, Inc., Celsius Holdings, Inc., Dutch Bros Inc., e.l.f. Beauty, Inc. and Freshpet, Inc., among others.
What is Vital Farms' chief executive pay ratio?
The disclosed chief executive pay ratio for fiscal 2025 is 44:1, against median employee compensation of $81,259.
Executive compensation
Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Russell Diez-Canseco President and Chief Executive Officer | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Peter Pappas Chief Sales Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Bo Meissner Chief Financial Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Fiscal 2023
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Russell Diez-Canseco President, Chief Executive Officer and Executive Chairperson | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Fiscal 2024
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Russell Diez-Canseco President and Chief Executive Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Thilo Wrede Chief Financial Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Joanne Bal General Counsel, Corporate Secretary & Head of Impact | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Kathryn McKeon Chief Marketing Officer and General Manager, Butter | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Stephanie Coon Senior Vice President, Strategy | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Fiscal 2025
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Russell Diez-Canseco President, Chief Executive Officer and Executive Chairperson | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Thilo Wrede Chief Financial Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Peter Pappas Chief Sales Officer and President, Eggs | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Joanne Bal Chief Legal Officer, Corporate Secretary & Head of Impact | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Joseph Holland Chief Supply Chain Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.
Equity awards granted
Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
| Officer | Award | Grant date | Threshold units | Target units | Units granted | Maximum units | Exercise price | Grant date fair value |
|---|---|---|---|---|---|---|---|---|
| Joanne Bal | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Joanne Bal | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Joseph Holland | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Joseph Holland | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Peter Pappas | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Peter Pappas | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Russell Diez-Canseco | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Russell Diez-Canseco | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Thilo Wrede | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Thilo Wrede | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
Fiscal 2022 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.
Outstanding awards
Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
| Officer | Award | Unvested units | Market value of unvested units | Exercise price | Expires |
|---|---|---|---|---|---|
| Russell Diez-Canseco | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | 3/13/2033 | |
| PSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| Thilo Wrede | Option | ◇ | — | ◇ | — |
| PSU | ◇ | ◇ | — | — | |
| PSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| Joanne Bal | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | 3/13/2033 | |
| RSU | ◇ | ◇ | — | — | |
| PSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| Peter Pappas | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| PSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | 3/13/2033 | |
| RSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | 11/27/2033 | |
| RSU | ◇ | ◇ | — | — | |
| Joe Holland | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| PSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director compensation
What each non-employee director was paid.
Fiscal 2025
| Director | Fees earned in cash | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|
Karl Khoury | ◇ | ◇ | — | — | — | — | ◇ |
Kelly J. Kennedy | ◇ | ◇ | — | — | — | — | ◇ |
Denny Marie Post | ◇ | ◇ | — | — | — | — | ◇ |
Gisel Ruiz | ◇ | ◇ | — | — | — | — | ◇ |
Glenda Flanagan | ◇ | ◇ | — | — | — | — | ◇ |
Kofi Amoo-Gottfried | ◇ | ◇ | — | — | — | — | ◇ |
William Cyr | ◇ | ◇ | — | — | — | — | ◇ |
Russell Diez-Canseco served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director fee schedule
The standing retainers and premiums the board pays, as published.
| Board cash retainer | ◇ |
| Board equity retainer | ◇ |
| Total board retainer | ◇ |
| Lead independent director premium | ◇ |
| Audit committee chair | ◇ |
| Audit committee member | ◇ |
| Compensation committee chair | ◇ |
| Compensation committee member | ◇ |
| Nominating and governance chair | ◇ |
| Nominating and governance member | ◇ |
Equity is delivered as restricted stock units.
Disclosed peer group
The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
- Beyond Meat, Inc. BYND
- Celsius Holdings, Inc. CELH
- Dutch Bros Inc. BROS
- e.l.f. Beauty, Inc. ELF
- Freshpet, Inc. FRPT
- Limoneira Company LMNR
- MGP Ingredients, Inc. MGPI
- Misson Produce, Inc. AVO
- Nature’s Sunshine Products, Inc. NATR
- PetMed Express, Inc. PETS
- SunOpta Inc. STKL
- The Duckhorn Portfolio, Inc. NAPA
- The Simply Good Foods Company SMPL
- The Vita Coco Company, Inc. COCO
Say-on-pay history
Shareholder support for the compensation program, by year.
| Year | Meeting | Support | Votes for | Votes against | Abstentions |
|---|---|---|---|---|---|
| 2025 | June 10, 2026 | = | ◇ | ◇ | ◇ |
| 2024 | June 11, 2025 | = | ◇ | ◇ | ◇ |
Chief executive pay ratio
As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇
Ask our research desk — $99, 24h, every figure cited to its filing.
Sample answer — “What is the CEO’s total compensation?”
- Russell Diez-Canseco (President, Chief Executive Officer and Executive Chairperson), FY2025 total compensation $3,616,512 (base salary $749,808) [exec_comp, SEC accession 0001193125-26-182023, filed 2026-04-27]What this page does not include
Everything above is a fact Vital Farms disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Vital Farms sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $500Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $500Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $500Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
Velarion IntelligenceAdviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
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Velarion IntelligenceCitations
Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
212 figures on this page: 210 cited to the filing that reported them, 2 calculated from figures it prints.
210 cited to the filing
2 calculated from the filing
Documents cited
- 0001193125-26-271829Item 5.07 Submission of Matters to a Vote of Security Holders.
- 0001193125-26-182023CEO Pay Ratio Disclosure · Non-Employee Director Compensation Information
- 0000950170-25-087370Item 5.07 Submission of Matters to a Vote of Security Holders
- 0001193125-25-098402
- 0001193125-23-112853
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “Vital Farms executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/VITL (accessed 2026).
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The paid brief for Vital Farms
Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
$500 for the Executive Compensation Report. Both reports for $900.
5 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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Peers Vital Farms discloses
The companies named in VITL's own disclosed peer group.
Terms on this page
Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.
Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
author = {{Velarion Company Intelligence}},
title = {Velarion database: executive and board compensation data},
year = {2026},
version = {2026Q3},
doi = {10.5281/zenodo.22283854},
publisher = {Zenodo},
url = {https://doi.org/10.5281/zenodo.22283854}
}