V
Velarion™Intelligence
Sign InFree TrialBook a Walkthrough

Dutch Bros Executive Compensation (FY25)

BROS · Executive and director compensation, fiscal 2023 to 2025

The Dutch Bros brief, $1,500

Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
From $1,200 for the board report; $2,400 for both.
Data as of September 19, 2026Latest filing (8-K): May 15, 2026
4 filings cited on this page
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
Dutch Bros brief$1,500Get the executive brief
187 figures on this page: 184 cited to the filing that reported them, 3 calculated from figures it prints. See the citations
Chief executive, fiscal 2025
◇
Christine Barone
Median of the other named officers
$1,851,811
6 officers, excluding the chief executive
Latest say-on-pay support
=
May 13, 2026
Chief executive pay ratio
◇
To the median employee
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Christine Barone: $4,968,400 → $6,668,231 (34.2% higher)
Say-on-pay support: 99.5% → 99.7% (0.2 points higher)

Frequently asked questions

Answers drawn from the data on this page.
Who is Dutch Bros' chief executive and what were they paid?
Christine Barone was paid $6,668,231 in total compensation as Chief Executive Officer and President for fiscal 2025. Barone's total moved 34.2% higher from the $4,968,400 reported for fiscal 2024.
What was Dutch Bros' say-on-pay result?
Shareholders supported the say-on-pay proposal with 99.7% of votes cast including abstentions in favor at the meeting held May 13, 2026 for fiscal 2025.
Which companies are in Dutch Bros' peer group?
Companies named in the disclosed peer group include CAVA Group, Inc., Celsius Holdings, Inc., El Pollo Loco Holdings, Inc., First Watch Restaurant Group, Inc. and Jack in the Box Inc., among others.
What is Dutch Bros' chief executive pay ratio?
The company reported a chief executive pay ratio of 333:1 for fiscal 2025, against median employee compensation of $20,025.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Christine Barone
Chief Executive Officer and President
◇—◇—◇—◇◇
Travis Boersma
Co-Founder and Executive Chairman
◇—————◇◇
Co-Founder Co-Founder
and Executive Chairman
◇—————◇◇
Tana Davila
Chief Marketing Officer
◇◇◇———◇◇
Victoria Tullett
Chief Legal Officer
◇—◇—◇—◇◇
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Christine Barone
Chief Executive Officer and President
◇◇◇—◇—◇◇
Joshua Guenser
Chief Financial Officer
◇—◇—◇—◇◇
Sumi Ghosh
Former President of Operations
◇—◇—◇—◇◇
Victoria Tullett
Chief Legal Officer
◇—◇—◇—◇◇
Tana Davila
Chief Marketing Officer
◇—◇—◇—◇◇
Co-Founder Co-Founder
and Executive Chairman
◇——————◇
Travis Boersma
Co-Founder and Executive Chairman
◇——————◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Christine Barone
Chief Executive Officer and President
◇—◇—◇—◇◇
Joshua Guenser
Chief Financial Officer
◇—◇—◇—◇◇
Tana Davila
Chief Marketing Officer
◇—◇—◇—◇◇
Sumi Ghosh
Former President of Operations
Departed during or after this year
◇◇◇———◇◇
Travis Boersma
Co-Founder and Executive Chairman
◇—◇—◇——◇
Co-Founder Co-Founder
and Executive Chairman
◇———◇—◇◇
Victoria Tullett
Chief Legal Officer
◇—◇—◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Christine BaroneRSU◇——◇——◇
Christine BaroneRSU◇——◇——◇
Joshua GuenserRSU◇——◇——◇
Joshua GuenserRSU◇——◇——◇
Tana DavilaRSU◇——◇——◇
Tana DavilaRSU◇——◇——◇
Victoria TullettRSU◇——◇——◇
Victoria TullettRSU◇——◇——◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Tana DavilaRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Christine BaroneRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Victoria TullettRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Joshua GuenserRSU◇◇——
RSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
G.J. Hart
◇◇————◇
Todd Penegor
◇◇————◇
C. David Cone
◇◇————◇
Ann Miller
Lead independent director
◇◇————◇
Kory Marchisotto
◇◇————◇
Stephen Gillett
◇◇————◇
Thomas Davis
◇◇————◇
Kathryn George
◇◇————◇
Scott Maw served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Total board retainer◇
Lead independent director premium◇
Audit committee chair◇
Audit committee member◇
Compensation committee chair◇
Compensation committee member◇
Nominating and governance chair◇
Nominating and governance member◇
Equity is delivered as restricted stock units.

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • CAVA Group, Inc. CAVA
  • Celsius Holdings, Inc. CELH
  • El Pollo Loco Holdings, Inc. LOCO
  • First Watch Restaurant Group, Inc. FWRG
  • Jack in the Box Inc. JACK
  • Krispy Kreme, Inc. DNUT
  • Papa John's International Inc. PZZA
  • Portillo's Inc. PTLO
  • Potbelly Corporation PBPB
  • Shake Shack Inc. SHAK
  • Sweetgreen, Inc. SG
  • Wendy's Co. WEN
  • Wingstop Inc. WING

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2025May 13, 2026=◇◇◇
2024May 13, 2025=◇◇◇
2023May 14, 2024=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇
Email me this page as a cited PDF
The same figures, the same citations, formatted to hand to a committee. Nothing is added that is not on this page.
Your address is used for this and nothing else. Unsubscribe in one click.
Tell me when Dutch Bros files
You get a note when this company’s compensation data changes.
Your address is used for this and nothing else. Unsubscribe in one click.

What this page does not include

Everything above is a fact Dutch Bros disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Dutch Bros sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $1,500
Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $1,500
Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $1,200
Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
Velarion Intelligence
Adviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
Inquire about access
Multiple companies at once
Cross-company views, cohort screens, and data export across the industries we cover. This page is one company; the platform is all of them.
Velarion Intelligence
Join the list for a Velarion Pro seat
Full platform access for one person: every industry we cover, peer positioning, and the written analysis. We will email you when it opens.
Your address is used for this and nothing else. Unsubscribe in one click.
Join the list for Peer Group Review
Whether Dutch Bros' disclosed peer group is defensible, who names Dutch Bros back in their own benchmarking group, and how pay tracks performance across it. This is the analysis a compensation consultant delivers on the group above. We will email you when it opens.
Your address is used for this and nothing else. Unsubscribe in one click.

Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
187 figures on this page: 184 cited to the filing that reported them, 3 calculated from figures it prints.
184 cited to the filing
3 calculated from the filing

Documents cited

  1. 0001866581-26-000085
  2. 0001866581-26-000055
    CEO Pay Ratio · Director Compensation · Outstanding Equity Awards at Fiscal Year-End · Summary Compensation Table
  3. 0001866581-25-000154
  4. 0001866581-24-000175
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “Dutch Bros executive compensation, FY2023–FY2025.” https://intel.velarion.ai/comp/BROS (accessed 2026).
Short form: data: Velarion

The Dutch Bros brief, $1,500

Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
From $1,200 for the board report; $2,400 for both.
Get the executive briefGet the board briefNo account needed.
4 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
Embed this data
A small, cited view of this data for your own page or newsletter. Every embed carries a visible link back here, so the attribution travels with it.
The headline figures, each with its citation.
Connect an AI assistant
Ask your own assistant about Dutch Bros and roughly 3,000 other US public companies, and get back the same figures on this page with the same citations. Free read access, no account. Add this to your assistant's connector settings.
Setup guide and the full list of questions it answers

Peers Dutch Bros discloses

The companies named in BROS's own disclosed peer group.

CAVA Group, Inc.Celsius Holdings, Inc.El Pollo Loco Holdings, Inc.First Watch Restaurant Group, Inc.Jack in the Box Inc.Krispy Kreme, Inc.Papa John's International Inc.Portillo's Inc.Shake Shack Inc.Sweetgreen, Inc.Wendy's Co.Wingstop Inc.

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
For informational purposes only. Not investment, legal, or compensation advice.  All companies · The Pay Desk · Methodology · Terms · Privacy