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Consumer & Retail

Sally Beauty Holdings Executive Compensation (FY25)

SBH · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025
◇
Denise Paulonis
Latest say-on-pay support
=
January 22, 2026
Chief executive pay ratio
◇
To the median employee
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Data as of November 1, 2026Latest filing (8-K): January 26, 2026
12 filings cited on this page
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474 figures on this page: 465 cited to the filing that reported them, 9 calculated from figures it prints. See the citations

More on Sally Beauty Holdings

Five data products on this company. Each one is requested through the developer setup page.
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Denise Paulonis: $7,538,897 → $9,112,619 (20.9% higher)
Say-on-pay support: 96.3% → 89.0% (7.3 points lower)
CEO pay ratio: 454:1 → 534:1 (17.6% higher)

Frequently asked questions

Answers drawn from the data on this page.
Who is Sally Beauty Holdings' chief executive and what were they paid?
Denise Paulonis was paid $9,112,619 in total compensation as President and Chief Executive Officer for fiscal 2025. Compared with the $7,538,897 reported for fiscal 2024, Paulonis' total was 20.9% higher.
What was Sally Beauty Holdings' say-on-pay result?
The say-on-pay proposal drew 89.0% of votes cast for or against in favor at the meeting held January 22, 2026 for fiscal 2025.
Which companies are in Sally Beauty Holdings' peer group?
Companies named in the disclosed peer group include Abercrombie & Fitch, American Eagle Outfitters, Bath & Body Works, Caleres and Carter’s, among others.
What is Sally Beauty Holdings' chief executive pay ratio?
The disclosed chief executive pay ratio for fiscal 2025 is 534:1, against median employee compensation of $17,080.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Denise Paulonis
President and Chief Executive Officer
◇◇◇◇◇—◇◇
Marlo Cormier
Senior Vice President, Chief Financial Officer
◇—◇—◇—◇◇
John Goss
President, Sally Beauty Supply
◇—◇—◇—◇◇
Mark Spinks
President, Beauty Systems Group
◇—◇—◇—◇◇
Mary Beth Edwards
Senior Vice President, Chief Information Officer and Chief Transformation Officer
◇—◇—◇—◇◇
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Denise Paulonis
President and Chief Executive Officer
◇—◇—◇—◇◇
Marlo Cormier
Senior Vice President, Chief Financial Officer
◇—◇—◇—◇◇
John Goss
President, Sally Beauty Supply
◇—◇—◇—◇◇
Mark Spinks
President, Beauty Systems Group
◇—◇—◇—◇◇
Mary Edwards
Senior Vice President, Chief Transformation and Business Services Officer
◇—◇—◇—◇◇
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Denise Paulonis
President and Chief Executive Officer
◇—◇—◇—◇◇
Marlo Cormier
Senior Vice President, Chief Financial Officer
◇—◇—◇—◇◇
John Goss
President, Sally Beauty Supply
◇—◇—◇—◇◇
Mark Spinks
President, Beauty Systems Group
◇—◇—◇—◇◇
Scott Sherman
Senior Vice President, Chief Legal and Human Resources Officer
◇—◇—◇—◇◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Denise Paulonis
President and Chief Executive Officer
◇—◇—◇—◇◇
Marlo Cormier
Senior Vice President, Chief Financial Officer
◇—◇—◇—◇◇
John Goss
President, Sally Beauty Supply
◇—◇—◇—◇◇
Mark Spinks
President, Beauty Systems Group
◇—◇—◇—◇◇
Scott Sherman
Senior Vice President, Chief Legal and Human Resources Officer
◇—◇—◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Denise A. PaulonisPSU◇◇◇—◇—◇
Denise A. PaulonisPSU◇◇◇—◇—◇
Denise A. PaulonisRSU◇——◇——◇
Denise A. PaulonisPSU◇◇◇—◇—◇
Denise A. PaulonisPSU◇◇◇—◇—◇
John H. GossPSU◇◇◇—◇—◇
John H. GossRSU◇——◇——◇
John H. GossPSU◇◇◇—◇—◇
John H. GossPSU◇◇◇—◇—◇
John H. GossPSU◇◇◇—◇—◇
Mark G. SpinksPSU◇◇◇—◇—◇
Mark G. SpinksPSU◇◇◇—◇—◇
Mark G. SpinksRSU◇——◇——◇
Mark G. SpinksPSU◇◇◇—◇—◇
Mark G. SpinksPSU◇◇◇—◇—◇
Marlo M. CormierPSU◇◇◇—◇—◇
Marlo M. CormierPSU◇◇◇—◇—◇
Marlo M. CormierPSU◇◇◇—◇—◇
Marlo M. CormierRSU◇——◇——◇
Marlo M. CormierPSU◇◇◇—◇—◇
Scott C. ShermanPSU◇◇◇—◇—◇
Scott C. ShermanPSU◇◇◇—◇—◇
Scott C. ShermanRSU◇——◇——◇
Scott C. ShermanPSU◇◇◇—◇—◇
Scott C. ShermanPSU◇◇◇—◇—◇
Fiscal 2023, 2024 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Denise PaulonisRSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Marlo CormierRSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Mark SpinksRSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
John GossRSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Scott ShermanRSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Severance and change in control

The terms as written in the agreements.
John Goss
President, Sally Beauty Supply · Terms as described in the company’s compensation discussion
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇
Benefits continuation on change in control◇
Benefits continuation◇
Mark Spinks
President, Beauty Systems Group · Terms as described in the company’s compensation discussion
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇
Benefits continuation on change in control◇
Benefits continuation◇
Scott Sherman
Senior Vice President, Chief Legal and Human Resources Officer · Terms as described in the company’s compensation discussion
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇
Benefits continuation on change in control◇
Benefits continuation◇

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Diana S. Ferguson
Board chair
◇◇————◇
Lawrence Chip P. Molloy
◇◇————◇
Erin Nealy Cox
◇◇————◇
Rachel R. Bishop
◇◇————◇
Jeffrey Boyer
◇◇————◇
Dorlisa K. Flur
◇◇————◇
James M. Head
◇◇————◇
Debra Perelman
◇◇————◇
Max Rangel
◇—————◇
Denise A. Paulonis served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Total board retainer◇
Board chair premium◇
Audit committee chair◇
Compensation committee chair◇
Nominating and governance chair◇
Equity is delivered as restricted stock units.
Stock ownership guideline: 5x base annual cash retainer

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • Abercrombie & Fitch ANF
  • American Eagle Outfitters AEO
  • Bath & Body Works BBWI
  • Caleres CAL
  • Carter’s CRI
  • Foot Locker FL
  • Genesco GCO
  • Guess? symbol not shown
  • Hibbett symbol not shown
  • Kontoor Brands KTB
  • Nu Skin Enterprises NUS
  • Petco Health & Wellness WOOF
  • Signet Jewelers SIG
  • Sprouts Farmers Market SFM
  • Ulta Beauty ULTA
  • Urban Outfitters URBN
  • Wolverine World Wide WWW

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2025January 22, 2026=◇◇◇
2024January 24, 2025=◇◇◇
2023January 25, 2024=◇◇◇
2022January 26, 2023=◇◇◇
2021January 27, 2022=◇◇◇
2019January 30, 2020=◇◇◇
2018January 31, 2019=◇◇◇
2017February 1, 2018=◇◇◇
2016January 26, 2017=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇

Ask our research desk — $99, 24h, every figure cited to its filing.

Sample answer — “What is the CEO’s total compensation?”
- Denise Paulonis (President and Chief Executive Officer), FY2025 total compensation $9,112,619 (base salary $1,229,231) [exec_comp, SEC accession 0001193125-25-313464, filed 2025-12-10]

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What this page does not include

Everything above is a fact Sally Beauty Holdings disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Sally Beauty Holdings sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
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Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
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Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
474 figures on this page: 465 cited to the filing that reported them, 9 calculated from figures it prints.
465 cited to the filing
9 calculated from the filing

Documents cited

  1. 0001193125-26-022747
    Item 5.07 Submission of Matters to a Vote of Security Holders
  2. 0001193125-25-313464
    CEO Pay Ratio · Compensation Discussion and Analysis · Narrative Discussion of Director Compensation Table · Outstanding Equity Awards at 2025 Fiscal Year-End · and 1 more section
  3. 0001193125-25-015568
    Item 5.07 Submission of Matters to a Vote of Security Holders
  4. 0001193125-24-275572
    Summary Compensation Table
  5. 0000950170-24-009009
    Item 5.07 Submission of Matters to a Vote of Security Holders
  6. 0001193125-23-294463
    Summary Compensation Table
  7. 0001564590-23-001162
    Item 5.07 Submission of Matters to a Vote of Security Holders
  8. 0001564590-22-003425
  9. 0001564590-20-002937
    Item 5.07 Submission of Matters to a Vote of Security Holders
  10. 0001564590-19-001719
  11. 0001193125-18-030765
  12. 0001104659-17-004591
    Item 5.07 Submission of Matters to a Vote of Security Holders
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “Sally Beauty Holdings executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/SBH (accessed 2026).
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12 filings cited on this page
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Consumer & Retail rankings

Chief executive pay — Consumer & RetailCEO pay ratio — Consumer & RetailSay-on-pay support — Consumer & Retail

Peers Sally Beauty Holdings discloses

The companies named in SBH's own disclosed peer group.

Abercrombie & FitchAmerican Eagle OutfittersBath & Body WorksCaleresCarter’sFoot LockerGenescoKontoor BrandsNu Skin EnterprisesPetco Health & WellnessSignet JewelersSprouts Farmers MarketUlta BeautyUrban OutfittersWolverine World Wide

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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