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Sally Beauty Holdings Executive Compensation (FY25)

SBH · Executive and director compensation, fiscal 2025 only

The paid brief on Sally Beauty Holdings

Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
From $1,200 for the board report; $2,400 for both.
Data as of September 5, 2026Latest filing (8-K): January 26, 2026
10 filings cited on this page
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
Sally Beauty Holdings brief$1,500Get the executive brief
397 figures on this page: 388 cited to the filing that reported them, 9 calculated from figures it prints. See the citations
Chief executive, fiscal 2025
◇
Denise Paulonis
Latest say-on-pay support
=
January 22, 2026
Chief executive pay ratio
◇
To the median employee

More on Sally Beauty Holdings

Five data products on this company. Each one is requested through the developer setup page.

Frequently asked questions

Answers drawn from the data on this page.
Who is Sally Beauty Holdings' chief executive and what were they paid?
Denise Paulonis was paid $9,112,619 in total compensation as President and Chief Executive Officer for fiscal 2025.
What was Sally Beauty Holdings' say-on-pay result?
The say-on-pay proposal drew 89.0% of votes cast for or against in favor at the meeting held January 22, 2026 for fiscal 2025.
What is Sally Beauty Holdings' chief executive pay ratio?
The disclosed chief executive pay ratio for fiscal 2025 is 534:1, against median employee compensation of $17,080.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Denise Paulonis
President and Chief Executive Officer
◇—◇—◇—◇◇
Marlo Cormier
Senior Vice President, Chief Financial Officer
◇—◇—◇—◇◇
John Goss
President, Sally Beauty Supply
◇—◇—◇—◇◇
Mark Spinks
President, Beauty Systems Group
◇—◇—◇—◇◇
Scott Sherman
Senior Vice President, Chief Legal and Human Resources Officer
◇—◇—◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Denise A. PaulonisPSU◇—◇◇◇—◇
Denise A. PaulonisPSU◇—◇◇◇—◇
Denise A. PaulonisPSU◇—◇◇◇—◇
Denise A. PaulonisPSU◇—◇◇◇—◇
Denise A. PaulonisRSU◇——◇——◇
John H. GossPSU◇—◇◇◇—◇
John H. GossPSU◇—◇◇◇—◇
John H. GossPSU◇—◇◇◇—◇
John H. GossRSU◇——◇——◇
John H. GossPSU◇—◇◇◇—◇
Mark G. SpinksPSU◇—◇◇◇—◇
Mark G. SpinksPSU◇—◇◇◇—◇
Mark G. SpinksRSU◇——◇——◇
Mark G. SpinksPSU◇—◇◇◇—◇
Mark G. SpinksPSU◇—◇◇◇—◇
Marlo M. CormierPSU◇—◇◇◇—◇
Marlo M. CormierRSU◇——◇——◇
Marlo M. CormierPSU◇—◇◇◇—◇
Marlo M. CormierPSU◇—◇◇◇—◇
Marlo M. CormierPSU◇—◇◇◇—◇
Scott C. ShermanPSU◇—◇◇◇—◇
Scott C. ShermanRSU◇——◇——◇
Scott C. ShermanPSU◇—◇◇◇—◇
Scott C. ShermanPSU◇—◇◇◇—◇
Scott C. ShermanPSU◇—◇◇◇—◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Denise PaulonisRSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
PSU◇◇——
Scott ShermanPSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
Mark SpinksRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
John GossRSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Marlo CormierRSU◇◇——
PSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
PSU◇◇——
PSU◇◇——
RSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Severance and change in control

The terms as written in the agreements.
John Goss
President, Sally Beauty Supply · Terms as described in the company’s compensation discussion · citing a 2025 filing
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇
Benefits continuation on change in control◇
Benefits continuation◇
Mark Spinks
President, Beauty Systems Group · Terms as described in the company’s compensation discussion · citing a 2025 filing
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇
Benefits continuation on change in control◇
Benefits continuation◇
Scott Sherman
Senior Vice President, Chief Legal and Human Resources Officer · Terms as described in the company’s compensation discussion · citing a 2025 filing
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇
Benefits continuation on change in control◇
Benefits continuation◇

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Diana S. Ferguson
Board chair
◇◇————◇
Lawrence Chip P. Molloy
◇◇————◇
Erin Nealy Cox
◇◇————◇
Rachel R. Bishop
◇◇————◇
James M. Head
◇◇————◇
Dorlisa K. Flur
◇◇————◇
Debra Perelman
◇◇————◇
Jeffrey Boyer
◇◇————◇
Max Rangel
◇—————◇
Denise A. Paulonis served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Total board retainer◇
Board chair premium◇
Audit committee chair◇
Compensation committee chair◇
Nominating and governance chair◇
Equity is delivered as restricted stock units.
Stock ownership guideline: 5x base annual cash retainer

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2025January 22, 2026=◇◇◇
2024January 24, 2025=◇◇◇
2023January 25, 2024=◇◇◇
2022January 26, 2023=◇◇◇
2021January 27, 2022=◇◇◇
2019January 30, 2020=◇◇◇
2018January 31, 2019=◇◇◇
2017February 1, 2018=◇◇◇
2016January 26, 2017=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇
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What this page does not include

Everything above is a fact Sally Beauty Holdings disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $1,500
Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $1,200
Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
Velarion Intelligence
Adviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
397 figures on this page: 388 cited to the filing that reported them, 9 calculated from figures it prints.
388 cited to the filing
9 calculated from the filing

Documents cited

  1. 0001193125-26-022747
    Item 5.07 Submission of Matters to a Vote of Security Holders
  2. 0001193125-25-313464
    CEO Pay Ratio · COMPENSATION TABLES SUMMARY COMPENSATION TABLE · Compensation Discussion and Analysis · Grants of Plan-Based Awards · and 3 more sections
  3. 0001193125-25-015568
    Item 5.07 Submission of Matters to a Vote of Security Holders
  4. 0000950170-24-009009
    Item 5.07 Submission of Matters to a Vote of Security Holders
  5. 0001564590-23-001162
    Item 5.07 Submission of Matters to a Vote of Security Holders
  6. 0001564590-22-003425
  7. 0001564590-20-002937
    Item 5.07 Submission of Matters to a Vote of Security Holders
  8. 0001564590-19-001719
  9. 0001193125-18-030765
  10. 0001104659-17-004591
    Item 5.07 Submission of Matters to a Vote of Security Holders
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “Sally Beauty Holdings executive compensation, FY2025.” https://intel.velarion.ai/comp/SBH (accessed 2026).
Short form: data: Velarion

The paid brief for Sally Beauty Holdings

Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
From $1,200 for the board report; $2,400 for both.
Get the executive briefGet the board briefNo account needed.
10 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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