Consumer & Retail
Brown Forman Executive Compensation (FY26)
BF-B · Executive and director compensation, fiscal 2022 to 2026
Chief executive, fiscal 2026 ◇ Lawson Whiting | Median of the other named officers $4,012,935 5 officers, excluding the chief executive | Latest say-on-pay support = July 23, 2026 | Chief executive pay ratio ◇ To the median employee |
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Data as of November 11, 2026Latest filing (8-K): July 23, 2026
8 filings cited on this page
Method: intel.velarion.ai/methodology
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419 figures on this page: 415 cited to the filing that reported them, 4 calculated from figures it prints. See the citations
More on Brown Forman
Five data products on this company. Each one is requested through the developer setup page.
- Peer Disclosure Audit$5The comparison companies this board named, each one tied to the filing that lists it.How to get Peer Disclosure Audit
- Governance Provisions PullfreeThe governance provisions as the proxy states them: board leadership, committee membership, and shareholder rights.How to get Governance Provisions Pull
- Say-on-Pay Risk Signal$9A risk band for the next say-on-pay vote, with the support history and the peer comparison behind it.How to get Say-on-Pay Risk Signal
- NEO Comp Report$24Every named executive officer’s pay by element and year, with the citation behind each figure.How to get NEO Comp Report
- Board Comp Report$24What each non-employee director was paid, the standing fee schedule, and the equity each one holds at year end.How to get Board Comp Report
What changed from fiscal 2025 to fiscal 2026
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Lawson Whiting: $13,449,544 → $25,304,882 (88.1% higher)
CEO pay ratio: 219:1 → 439:1 (100.5% higher)
Frequently asked questions
Answers drawn from the data on this page.
Who is Brown Forman's chief executive and what were they paid?
Total compensation for Lawson Whiting, President and Chief Executive Officer, came to $25,304,882 in fiscal 2026. Whiting's total was 88.1% higher than the $13,449,544 reported for fiscal 2025.
What was Brown Forman's say-on-pay result?
Shareholders supported the say-on-pay proposal with 85.4% of votes cast including abstentions in favor at the meeting held July 23, 2026 for fiscal 2026.
Which companies are in Brown Forman's peer group?
The disclosed peer group includes Church & Dwight Co., Inc., Conagra Brands, Inc., Constellation Brands, Inc., Diageo plc and Edgewell Personal Care Company, among others.
What is Brown Forman's chief executive pay ratio?
The company reported a chief executive pay ratio of 439:1 for fiscal 2026, against median employee compensation of $57,651.
Executive compensation
Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Lawson Whiting President and Chief Executive Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Thomas Hinrichs Executive Vice President, President, Emerging International | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Leanne Cunningham Executive Vice President and Chief Financial Officer | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Matthew Hamel Executive Vice President and General Counsel | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Kirsten Hawley Executive Vice President, Chief People, Places, and Communications Officer | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Fiscal 2023
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Lawson Whiting President and Chief Executive Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Leanne Cunningham Executive Vice President and Chief Financial Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Thomas Hinrichs Former Executive Vice President, President, Emerging International | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Matthew Hamel Executive Vice President and General Counsel | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Kirsten Hawley Executive Vice President, Chief People, Places, and Communications Officer | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Fiscal 2024
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Lawson Whiting President and Chief Executive Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Leanne Cunningham Former Executive Vice President and Chief Financial Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Marshall Farrer Executive Vice President, Chief Strategic Growth Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Matthew Hamel Executive Vice President and General Counsel | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Thomas Hinrichs Executive Vice President, President, Emerging International | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Fiscal 2025
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Lawson Whiting President and Chief Executive Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Leanne Cunningham Former Executive Vice President and Chief Financial Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Marshall Farrer Executive Vice President, Chief Strategic Growth Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Matias Bentel Former Executive Vice President, Chief Brands Officer Departed during or after this year | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Timothy Nall Executive Vice President, Chief Global Supply Chain and Technology Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Thomas Hinrichs Former Executive Vice President, President, Emerging International Departed during or after this year | ◇ | — | — | — | ◇ | ◇ | — | ◇ |
Jeremy Shepherd Executive Vice President, Chief Marketing Officer | ◇ | — | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Fiscal 2026
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Lawson Whiting President and Chief Executive Officer | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Leanne Cunningham Former Executive Vice President and Chief Financial Officer Departed during or after this year | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Michael Carr Executive Vice President, General Counsel and Secretary | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Michael Masick Executive Vice President, President, Americas | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ | ◇ |
Yiannis Pafilis Executive Vice President, President, Europe, Africa, Asia Pacific | ◇ | ◇ | ◇ | ◇ | ◇ | — | ◇ | ◇ |
James Peters Executive Vice President and Chief Financial Officer | ◇ | ◇ | ◇ | ◇ | ◇ | — | ◇ | ◇ |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.
Equity awards granted
Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2026
| Officer | Award | Grant date | Threshold units | Target units | Units granted | Maximum units | Exercise price | Grant date fair value |
|---|---|---|---|---|---|---|---|---|
| James W. Peters | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| James W. Peters | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Lawson E. Whiting | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Lawson E. Whiting | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Lawson E. Whiting | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Leanne D. Cunningham | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Leanne D. Cunningham | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Leanne D. Cunningham | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Michael A. Masick | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Michael A. Masick | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Michael A. Masick | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Michael E. Carr Jr. | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Michael E. Carr Jr. | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Michael E. Carr Jr. | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Yiannis Pafilis | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Yiannis Pafilis | PSU | ◇ | ◇ | ◇ | — | ◇ | — | ◇ |
| Yiannis Pafilis | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
Fiscal 2023, 2024, 2025 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.
Outstanding awards
Awards still held at fiscal year end.
As disclosed at fiscal 2026 year end
| Officer | Award | Unvested units | Market value of unvested units | Exercise price | Expires |
|---|---|---|---|---|---|
| Lawson Whiting | Option | ◇ | — | ◇ | April 30, 2035 |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2034 | |
| PSU | ◇ | ◇ | — | — | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2033 | |
| RSU | ◇ | ◇ | — | — | |
| Leanne Cunningham | Option | ◇ | — | ◇ | April 30, 2035 |
| Option | ◇ | — | ◇ | April 30, 2034 | |
| PSU | ◇ | ◇ | — | — | |
| PSU | ◇ | ◇ | — | — | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2033 | |
| RSU | ◇ | ◇ | — | — | |
| Yiannis Pafilis | PSU | ◇ | ◇ | — | — |
| Option | ◇ | — | ◇ | April 30, 2035 | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2034 | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2033 | |
| Option | ◇ | — | ◇ | April 30, 2033 | |
| RSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2033 | |
| RSU | ◇ | ◇ | — | — | |
| Michael Masick | PSU | ◇ | ◇ | — | — |
| Option | ◇ | — | ◇ | April 30, 2035 | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2034 | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2033 | |
| RSU | ◇ | ◇ | — | — | |
| Michael Carr | PSU | ◇ | ◇ | — | — |
| Option | ◇ | — | ◇ | April 30, 2035 | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2034 | |
| PSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | April 30, 2033 | |
| RSU | ◇ | ◇ | — | — | |
| James Peters | Option | ◇ | — | ◇ | April 30, 2035 |
| PSU | ◇ | ◇ | — | — |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director compensation
What each non-employee director was paid.
Fiscal 2026
| Director | Fees earned in cash | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|
Marshall B. Farrer Board chair | ◇ | ◇ | — | — | — | ◇ | ◇ |
Michael A. Todman Lead independent director | ◇ | ◇ | — | — | — | ◇ | ◇ |
Michael J. Roney | ◇ | ◇ | — | — | — | ◇ | ◇ |
Elizabeth A. Smith | ◇ | ◇ | — | — | — | — | ◇ |
Jan E. Singer | ◇ | ◇ | — | — | — | ◇ | ◇ |
Tracy L. Skeans | ◇ | ◇ | — | — | — | ◇ | ◇ |
Campbell P. Brown | ◇ | ◇ | — | — | — | ◇ | ◇ |
Mark A. Clouse | ◇ | ◇ | — | — | — | — | ◇ |
Elizabeth M. Brown | — | ◇ | — | — | — | ◇ | ◇ |
W. Austin Musselman Jr | ◇ | — | — | — | — | ◇ | ◇ |
Lawson E. Whiting served on the board in fiscal 2026 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director fee schedule
The standing retainers and premiums the board pays, as published.
| Board cash retainer | ◇ |
| Board equity retainer | ◇ |
| Total board retainer | ◇ |
| Board chair premium | ◇ |
| Lead independent director premium | ◇ |
| Audit committee chair | ◇ |
| Audit committee member | ◇ |
| Compensation committee chair | ◇ |
| Compensation committee member | ◇ |
| Nominating and governance chair | ◇ |
| Nominating and governance member | ◇ |
| Board meeting fee | ◇ |
| Committee meeting fee | ◇ |
Equity is delivered as deferred stock units.
Disclosed peer group
The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2026
- Church & Dwight Co., Inc. CHD
- Conagra Brands, Inc. CAG
- Constellation Brands, Inc. STZ
- Diageo plc DEO
- Edgewell Personal Care Company EPC
- Energizer Holdings, Inc. ENR
- Harley-Davidson, Inc. HOG
- Keurig Dr Pepper Inc. KDP
- McCormick & Co Inc. MKC
- Molson Coors Beverage Company TAP
- Monster Beverage Corporation MNST
- Pernod Ricard SA symbol not shown
- Post Holdings, Inc. POST
- The Boston Beer Company, Inc. SAM
- The Campbell’s Company symbol not shown
- The Clorox Company CLX
- The Hain Celestial Group, Inc. HAIN
- The Hershey Company HSY
- The J.M. Smucker Company SJM
- YETI Holdings, Inc. YETI
Say-on-pay history
Shareholder support for the compensation program, by year.
| Year | Meeting | Support | Votes for | Votes against | Abstentions |
|---|---|---|---|---|---|
| 2026 | July 23, 2026 | = | ◇ | ◇ | ◇ |
| 2023 | July 27, 2023 | = | ◇ | ◇ | ◇ |
| 2020 | July 30, 2020 | = | ◇ | ◇ | ◇ |
| 2017 | July 27, 2017 | = | ◇ | ◇ | ◇ |
Chief executive pay ratio
As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇
Ask our research desk — $99, 24h, every figure cited to its filing.
Sample answer — “What is the CEO’s total compensation?”
- Lawson Whiting (President and Chief Executive Officer), FY2026 total compensation $25,304,882 (base salary $1,314,365) [exec_comp, SEC accession 0001193125-26-275853, filed 2026-06-18]What this page does not include
Everything above is a fact Brown Forman disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Brown Forman sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $299Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $299Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $299Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
Velarion IntelligenceAdviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
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Velarion IntelligenceCitations
Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
419 figures on this page: 415 cited to the filing that reported them, 4 calculated from figures it prints.
415 cited to the filing
4 calculated from the filing
Documents cited
- 0000014693-26-000035Proposal 2: Advisory Vote on Executive Compensation The Company's Class A common stockholders approved, on a nonbinding advisory basis, the compensation of the Company's Named Executive Officers.
- 0001193125-26-275853Compensation Tables · Director Compensation · Grants of Plan-Based Awards · Outstanding Equity Awards · and 1 more section
- 0001193125-24-165706COMPENSATION TABLES
- 0000014693-23-000098Item 5.07. Submission of Matters to a Vote of Security Holders.
- 0001193125-23-173793Compensation Tables
- 0000014693-20-000093Advisory Vote on Executive Compensation
- 0000014693-17-000172Advisory Vote on Executive Compensation
- 0001193125-25-143663Compensation Tables
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “Brown Forman executive compensation, FY2022–FY2026.” https://intel.velarion.ai/comp/BF-B (accessed 2026).
Short form: data: Velarion
The paid brief for Brown Forman
Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
From $299 for the board report; $449 for both.
8 filings cited on this page
Method: intel.velarion.ai/methodology
If a report fails to generate we keep working until you have it. No refunds on one-time reports.
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Consumer & Retail rankings
Peers Brown Forman discloses
The companies named in BF-B's own disclosed peer group.
Church & Dwight Co., Inc.Conagra Brands, Inc.Constellation Brands, Inc.Edgewell Personal Care CompanyEnergizer Holdings, Inc.Harley-Davidson, Inc.Keurig Dr Pepper Inc.McCormick & Co Inc.Molson Coors Beverage CompanyMonster Beverage CorporationPost Holdings, Inc.The Boston Beer Company, Inc.The Clorox CompanyThe Hain Celestial Group, Inc.The Hershey CompanyThe J.M. Smucker CompanyYETI Holdings, Inc.
Terms on this page
Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.
Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
author = {{Velarion Company Intelligence}},
title = {Velarion database: executive and board compensation data},
year = {2026},
version = {2026Q3},
doi = {10.5281/zenodo.22283854},
publisher = {Zenodo},
url = {https://doi.org/10.5281/zenodo.22283854}
}