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HARLEY-DAVIDSON Executive Compensation (FY25)

HOG · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025
◇
Artie Starrs
Median of the other named officers
$2,464,073
5 officers, excluding the chief executive
Latest say-on-pay support
=
May 21, 2026
Chief executive pay ratio
◇
To the median employee
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Data as of November 1, 2026Latest filing (8-K): May 28, 2026
9 filings cited on this page
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251 figures on this page: 247 cited to the filing that reported them, 4 calculated from figures it prints. See the citations
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive of record: Jochen Zeitz → Artie Starrs
Say-on-pay support: 77.6% → 86.2% (8.6 points higher)
CEO pay ratio: 122:1 → 107:1 (12.3% lower)

Frequently asked questions

Answers drawn from the data on this page.
Who is HARLEY-DAVIDSON's chief executive and what were they paid?
Total compensation for Artie Starrs, President and Chief Executive Officer, came to $8,591,990 in fiscal 2025.
What was HARLEY-DAVIDSON's say-on-pay result?
For fiscal 2025, shareholders backed the say-on-pay proposal with 86.2% of votes cast for or against in favor at the meeting held May 21, 2026.
Which companies are in HARLEY-DAVIDSON's peer group?
The disclosed peer group names Brown-Forman Corporation, BRP Inc., Brunswick Corporation, Lululemon Athletica and MillerKnoll, Inc., among others. The compensation peer group includes Brown-Forman Corporation, BRP Inc., Brunswick Corporation, MillerKnoll, Inc. and Molson Coors Beverage Company, among others.
What is HARLEY-DAVIDSON's chief executive pay ratio?
The disclosed chief executive pay ratio for fiscal 2025 is 107:1, against median employee compensation of $80,179.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jochen Zeitz
President and Chief Executive Officer
◇—◇—◇—◇◇
Gina Goetter
Former Chief Financial Officer
◇—◇—◇—◇◇
Jagdish Krishnan
Chief Digital and Operations Officer
◇—◇—◇—◇◇
Edel O'Sullivan
Chief Commercial Officer
◇—◇—◇—◇◇
Paul Krause
Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary
◇—◇—◇—◇◇
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jochen Zeitz
Former Chairman, President and Chief Executive Officer
◇—◇—◇—◇◇
Jagdish Krishnan
Former Chief Digital and Operations Officer
◇—◇—◇—◇◇
Edel O'Sullivan
Chief Commercial Officer
◇—◇—◇—◇◇
Paul Krause
Chief Legal, Compliance, and Corporate Affairs Officer and Corporate Secretary
◇—◇—◇—◇◇
Jonathan Root
Chief Financial and Commercial Officer
◇—◇—◇—◇◇
Gina Goetter
Former Chief Financial Officer
Departed during or after this year
◇—◇———◇◇
David Viney
Former Interim Chief Financial Officer
Departed during or after this year
◇◇◇—◇—◇— not reconciled
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jochen Zeitz
Former Chairman, President and Chief Executive Officer
◇—◇———◇◇
Jagdish Krishnan
Former Chief Digital and Operations Officer
◇—◇———◇◇
Jonathan Root
Chief Financial and Commercial Officer
◇—◇———◇◇
Paul Krause
Chief Legal, Compliance, and Corporate Affairs Officer and Corporate Secretary
◇—◇———◇◇
Luke Mansfield
Chief Commercial Officer
◇—◇———◇◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jochen Zeitz
Former Chairman, President and Chief Executive Officer
Departed during or after this year
◇—◇—◇—◇◇
Artie Starrs
President and Chief Executive Officer
◇◇◇———◇◇
Matt Ryan
Chief Marketing and Technology Officer
◇◇◇———◇◇
Jonathan Root
Chief Financial and Commercial Officer
◇—◇—◇—◇◇
Jagdish Krishnan
Former Chief Digital and Operations Officer
Departed during or after this year
◇—◇—◇—◇◇
Paul Krause
Chief Legal, Compliance, and Corporate Affairs Officer and Corporate Secretary
◇—◇—◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Artie StarrsRSU◇——◇——◇
Jagdish KrishnanRSU◇——◇——◇
Jagdish KrishnanPSU◇◇◇—◇—◇
Jagdish KrishnanPSU◇◇◇—◇—◇
Jochen ZeitzPSU◇◇◇—◇—◇
Jochen ZeitzRSU◇——◇——◇
Jonathan RootRSU◇——◇——◇
Jonathan RootPSU◇◇◇—◇—◇
Jonathan RootPSU◇◇◇—◇—◇
Matt RyanRSU◇——◇——◇
Paul KrausePSU◇◇◇—◇—◇
Paul KrausePSU◇◇◇—◇—◇
Paul KrauseRSU◇——◇——◇
Fiscal 2023, 2024 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Jochen ZeitzOption◇—◇December 1, 2031
RSU◇◇——
PSU◇◇——
Artie StarrsRSU◇◇——
Matt RyanRSU◇◇——
Jonathan RootRSU◇◇——
PSU◇◇——
Jagdish KrishnanRSU◇◇——
PSU◇◇——
Paul KrauseRSU◇◇——
PSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Severance and change in control

The terms as written in the agreements.
Artie Starrs
President and Chief Executive Officer · Severance agreement
Severance base◇
Jagdish Krishnan
Former Chief Digital and Operations Officer · Severance agreement
Severance base◇
Excise tax treatment◇
Jochen Zeitz
Former Chairman, President and Chief Executive Officer · Severance agreement
Severance base◇
Jonathan Root
Chief Financial and Commercial Officer · Severance agreement
Severance base◇
Matt Ryan
Chief Marketing and Technology Officer · Severance agreement
Severance base◇
Change-in-control trigger◇
Equity acceleration on change in control◇
Paul Krause
Chief Legal, Compliance, and Corporate Affairs Officer and Corporate Secretary · Severance agreement
Severance base◇

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Troy Alstead
Board chair
◇◇————◇
Maryrose Sylvester
◇◇————◇
Allan Golston
◇◇————◇
James D. Farley Jr
◇◇————◇
Rafeh Masood
◇◇————◇
Norman Thomas Linebarger
◇◇————◇
Sara Levinson
◇◇————◇
Lori Flees
◇◇————◇
Matthew J. Reintjes
◇◇————◇
Daniel J. Nova
◇◇————◇
Jared D. Dourdeville
◇◇————◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board chair premium◇
Audit committee chair◇
Audit committee member◇
Compensation committee chair◇
Nominating and governance chair◇

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • Brown-Forman Corporation BF.B
  • BRP Inc. DOO
  • Brunswick Corporation BC
  • Lululemon Athletica LULU
  • MillerKnoll, Inc. MLKN
  • Molson Coors Beverage Company TAP
  • Polaris Inc. PII
  • PVH Corp. PVH
  • RH symbol not shown
  • Somnigroup International Inc. SGI
  • Tapestry, Inc. TPR
  • Textron Inc. TXT
  • The Goodyear Tire & Rubber Company GT
  • The Toro Company TTC
  • Thor Industries, Inc. THO
  • Winnebago Industries, Inc. WGO
compensation peer group
  • Brown-Forman Corporation BF-B
  • BRP Inc. DOO
  • Brunswick Corporation BC
  • MillerKnoll, Inc. MLKN
  • Molson Coors Beverage Company TAP
  • Polaris Inc. PII
  • PVH Corp. PVH
  • Somnigroup International Inc. SGI
  • Tapestry, Inc. TPR
  • Textron Inc. TXT
  • The Goodyear Tire & Rubber Company GT
  • The Toro Company TTC
  • Thor Industries, Inc. THO
  • Winnebago Industries, Inc. WGO

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2025May 21, 2026=◇◇◇
2024May 14, 2025=◇◇◇
2023May 16, 2024=◇◇◇
2022May 18, 2023=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇

Ask our research desk — $99, 24h, every figure cited to its filing.

Sample answer — “What is the CEO’s total compensation?”
- Artie Starrs (President and Chief Executive Officer), FY2025 total compensation $8,591,990 (base salary $304,000) [exec_comp, SEC accession 0000793952-26-000022, filed 2026-04-09]

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What this page does not include

Everything above is a fact HARLEY-DAVIDSON disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where HARLEY-DAVIDSON sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $500
Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $500
Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $500
Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
251 figures on this page: 247 cited to the filing that reported them, 4 calculated from figures it prints.
247 cited to the filing
4 calculated from the filing

Documents cited

  1. 0000793952-26-000038
    Proposal 2: The approval, on an advisory basis, of the compensation awarded to the Company’s Named Executive Officers, as described in the 2026 Proxy Statement.
  2. 0000793952-26-000022
    2025 Summary Compensation Table · Director Compensation · Grants of Plan Based Awards for 2025 · Harley-Davidson CEO Pay Ratio for 2025 · and 1 more section
  4. 0001104659-25-050474
    Proposal 2: The approval, on an advisory basis, of the compensation awarded to the Company’s Named Executive Officers, as described in the 2025 Proxy Statement.
  5. 0000793952-25-000076
    Summary Compensation Table
  6. 0000793952-24-000127
    Item 5.07 Submission of Matters to a Vote of Security Holders
  7. 0000793952-24-000092
    Summary Compensation Table
  8. 0000793952-23-000097
    Item 5.07 Submission of Matters to a Vote of Security Holders
  9. 0000793952-23-000062
    Summary Compensation Table
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Velarion, “HARLEY-DAVIDSON executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/HOG (accessed 2026).
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9 filings cited on this page
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Published by Velarion Company Intelligence
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Peers HARLEY-DAVIDSON discloses

The companies named in HOG's own disclosed peer group.

Brunswick CorporationLululemon AthleticaMillerKnoll, Inc.Molson Coors Beverage CompanyPolaris Inc.PVH Corp.Somnigroup International Inc.Tapestry, Inc.Textron Inc.The Goodyear Tire & Rubber CompanyThe Toro CompanyThor Industries, Inc.Winnebago Industries, Inc.Brown-Forman Corporation

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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