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Tech — Software

The Trade Desk Executive Compensation (FY25)

TTD · Ventura, CA · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025
◇
Jeff Green
Median of the other named officers
$9,652,876
5 officers, excluding the chief executive
Latest say-on-pay support
=
May 4, 2026
Chief executive pay ratio
◇
To the median employee
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Data as of October 22, 2026Latest filing (8-K): May 8, 2026
8 filings cited on this page
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283 figures on this page: 279 cited to the filing that reported them, 4 calculated from figures it prints. See the citations
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Jeff Green: $6,756,299 → $27,431,583
Say-on-pay support: 89.7% → 74.7% (15.0 points lower)
CEO pay ratio: 29:1 → 125:1

Frequently asked questions

Answers drawn from the data on this page.
Who is The Trade Desk's chief executive and what were they paid?
Total compensation for Jeff Green, Chief Executive Officer, came to $27,431,583 in fiscal 2025. Green's total moved up from the $6,756,299 reported for fiscal 2024.
What was The Trade Desk's say-on-pay result?
For fiscal 2025, shareholders backed the say-on-pay proposal with 74.7% of votes cast for or against in favor at the meeting held May 4, 2026.
Which companies are in The Trade Desk's peer group?
The disclosed peer group names Atlassian, Cadence Design Systems, Cloudflare, CrowdStrike Holdings and Datadog, among others.
What is The Trade Desk's chief executive pay ratio?
For fiscal 2025, the company reported a chief executive pay ratio of 125:1, against median employee compensation of $218,847.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Michelle Hulst
Former Chief Data Officer
Departed during or after this year
◇—◇◇◇—◇◇
Jay Grant
General Counsel and Secretary
◇—◇◇◇—◇◇
David Pickles
Chief Technology Officer
◇—◇◇◇—◇◇
Blake Grayson
Chief Financial Officer
◇—◇◇◇—◇◇
Jeff Green
Chief Executive Officer
◇———◇—◇◇
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jeff Green
Chief Executive Officer
◇—◇◇◇—◇◇
Blake Grayson
Chief Financial Officer
◇—◇◇◇—◇◇
Laura Schenkein
Former Chief Financial Officer
◇—◇◇◇—◇◇
Jay Grant
Chief Legal Officer
◇—◇◇◇—◇◇
David Pickles
Chief Technology Officer
◇—◇◇◇—◇◇
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jay Grant
Chief Legal Officer
◇—◇◇◇—◇◇
Laura Schenkein
Former Chief Financial Officer
◇—◇◇◇—◇◇
Samantha Jacobson
Chief Strategy Officer
◇—◇◇◇—◇◇
Jeff Green
Chief Executive Officer
◇———◇—◇◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Jeff Green
Chief Executive Officer
◇—◇◇◇—◇◇
Alex Kayyal
Former Chief Financial Officer
Departed during or after this year
◇◇◇◇◇—◇◇
Laura Schenkein
Former Chief Financial Officer
Departed during or after this year
◇—◇◇◇—◇◇
Vivek Kundra
Chief Operating Officer
◇◇◇◇◇—◇◇
Jay Grant
Chief Legal Officer
◇—◇◇◇—◇◇
Samantha Jacobson
Chief Strategy Officer
◇—◇◇◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Alex KayyalOPTION◇——◇—◇◇
Alex KayyalOPTION◇——◇—◇◇
Alex KayyalRSU◇——◇——◇
Alex KayyalRSU◇——◇——◇
Alex KayyalRSU◇——◇——◇
Alex KayyalRSU◇——◇——◇
Alex KayyalOPTION◇——◇—◇◇
Alex KayyalOPTION◇——◇—◇◇
Jay R. GrantRSU◇——◇——◇
Jeff T. GreenRSU◇——◇——◇
Jeff T. GreenOPTION◇——◇—◇◇
Laura SchenkeinRSU◇——◇——◇
Laura SchenkeinOPTION◇——◇—◇◇
Samantha JacobsonRSU◇——◇——◇
Samantha JacobsonOPTION◇——◇—◇◇
Vivek KundraRSU◇——◇——◇
Vivek KundraOPTION◇——◇—◇◇
Fiscal 2022, 2024 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Jay GrantOption◇—◇4/24/2033
RSU◇◇——
RSU◇◇——
Option◇—◇4/15/2035
RSU◇◇——
RSU◇◇——
Option◇—◇4/26/2032
Option◇—◇4/23/2034
Jeff GreenRSU◇◇——
RSU◇◇——
Option◇—◇4/24/2033
Option◇—◇4/15/2035
Samantha JacobsonOption◇—◇4/26/2032
RSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Option◇—◇4/15/2035
RSU◇◇——
Option◇—◇4/24/2033
Option◇—◇4/23/2034
Alex KayyalRSU◇◇——
Option◇—◇8/21/2035
Vivek KundraRSU◇◇——
Option◇—◇4/3/2035
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Severance and change in control

The terms as written in the agreements.
Jay Grant
Chief Legal Officer · Terms as described in the company’s compensation discussion · citing a 2025 filing
Severance cash amount◇
Equity acceleration on change in control◇
Jeff Green
Chief Executive Officer · Terms as described in the company’s compensation discussion · citing a 2025 filing
Severance cash amount◇
Laura Schenkein
Former Chief Financial Officer · Terms as described in the company’s compensation discussion · citing a 2025 filing
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇
Equity acceleration on change in control◇
Samantha Jacobson
Chief Strategy Officer · Terms as described in the company’s compensation discussion · citing a 2025 filing
Severance multiple◇
Severance cash amount◇
Change-in-control multiple◇

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Lise J. Buyer
◇◇————◇
Kathryn E. Falberg
◇◇————◇
Andrea L. Cunningham
◇◇◇———◇
Gokul Rajaram
◇◇————◇
Omar Tawakol
◇◇————◇
David B. Wells
◇—————◇
Samantha Jacobson, Jeff T. Green, Andrew Vollero and Alex Kayyal served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Lead independent director premium◇
Audit committee chair◇
Audit committee member◇
Compensation committee chair◇
Compensation committee member◇
Nominating and governance chair◇
Nominating and governance member◇
Equity is delivered as RSAs, RSUs, Stock Options.

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • Atlassian TEAM
  • Cadence Design Systems CDNS
  • Cloudflare NET
  • CrowdStrike Holdings CRWD
  • Datadog DDOG
  • DocuSign DOCU
  • Fair Isaac FICO
  • Fortinet FTNT
  • HubSpot HUBS
  • MongoDB MDB
  • Okta OKTA
  • Palantir Technologies PLTR
  • Palo Alto Networks PANW
  • Pinterest PINS
  • Roku ROKU
  • Salesforce CRM
  • Samsara IOT
  • ServiceNow NOW
  • Shopify SHOP
  • Snap SNAP
  • Snowflake SNOW
  • Splunk SPLK
  • Twilio TWLO
  • Workday WDAY
  • Zoom Video Communications ZM
  • ZoomInfo Technologies GTM
  • Zscaler ZS

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2025May 4, 2026=◇◇◇
2024May 27, 2025=◇◇◇
2021May 26, 2022=◇◇◇
2018April 30, 2019=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇

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Sample answer — “What is the CEO’s total compensation?”
- Jeff Green (Chief Executive Officer), FY2025 total compensation $27,431,583 (base salary $1,350,000) [exec_comp, SEC accession 0001671933-26-000034, filed 2026-04-09]

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What this page does not include

Everything above is a fact The Trade Desk disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where The Trade Desk sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $1,500
Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $1,500
Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
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Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
283 figures on this page: 279 cited to the filing that reported them, 4 calculated from figures it prints.
279 cited to the filing
4 calculated from the filing

Documents cited

  1. 0001671933-26-000055
    Item 5.07 Submission of Matters to a Vote of Security Holders
  2. 0001671933-26-000034
    Grants of Plan-Based Awards
  3. 0001671933-25-000076
    Item 5.07 Submission of Matters to a Vote of Security Holders
  4. 0001671933-24-000037
    2023 Summary Compensation Table
  5. 0001671933-23-000016
  6. 0001628280-22-015727
    Item 5.07 Submission of Matters to a Vote of Security Holders
  7. 0001564590-19-015410
  8. 0001671933-25-000048
    Compensation Discussion and Analysis
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “The Trade Desk executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/TTD (accessed 2026).
Short form: data: Velarion

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Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
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8 filings cited on this page
Method: intel.velarion.ai/methodology
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Tech — Software rankings

Chief executive pay — Tech — SoftwareCEO pay ratio — Tech — SoftwareSay-on-pay support — Tech — Software

Peers The Trade Desk discloses

The companies named in TTD's own disclosed peer group.

AtlassianCadence Design SystemsCloudflareCrowdStrike HoldingsDatadogDocuSignFair IsaacFortinetHubSpotMongoDBOktaPalantir TechnologiesPalo Alto NetworksPinterestRokuSalesforceSamsaraServiceNowShopifySnapSnowflakeSplunkTwilioWorkday

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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