MediaAlpha Executive Compensation (FY25)
MAX · Los Angeles, CA · Executive and director compensation, fiscal 2022 to 2025
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Data as of September 19, 2026Latest filing (DEF 14A): March 23, 2026
5 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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126 figures on this page: 124 cited to the filing that reported them, 2 calculated from figures it prints. See the citations
What changed from fiscal 2023 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Steven Yi: $5,753,695 → $7,037,094 (22.3% higher)
Frequently asked questions
Answers drawn from the data on this page.
Who is MediaAlpha's chief executive and what were they paid?
Steven Yi, Chief Executive Officer, President, and Co-Founder, received $7,037,094 in total compensation for fiscal 2025. Yi's total was 22.3% higher than the $5,753,695 reported for fiscal 2023.
What was MediaAlpha's say-on-pay result?
The say-on-pay proposal drew 90.3% of votes cast for or against in favor at the meeting held May 14, 2025 for fiscal 2024.
Which companies are in MediaAlpha's peer group?
The disclosed peer group names Cardlytics, CarGurus, Cars.com, DoubleVerify Holdings and EverQuote, among others.
What is MediaAlpha's chief executive pay ratio?
For fiscal 2025, the company reported a chief executive pay ratio of 28:1, against median employee compensation of $251,355.
Executive compensation
Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Steven Yi Chief Executive Officer and President | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Eugene Nonko Chief Technology Officer | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Jeffrey Coyne General Counsel | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Cathy Cunningham Chief People Officer | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Patrick Thompson Chief Financial Officer and Treasurer | ◇ | — | — | — | — | — | ◇ | ◇ |
Fiscal 2023
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Steven Yi Chief Executive Officer, President, and Co-Founder | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Eugene Nonko Chief Technology Officer and Co-Founder | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Patrick Thompson Chief Financial Officer and Treasurer | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Jeffrey Coyne General Counsel and Secretary | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Fiscal 2025
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Steven Yi Chief Executive Officer, President, and Co-Founder | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Eugene Nonko Chief Architect and Co-Founder (former Chief Technology Officer) Departed during or after this year | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Patrick Thompson Chief Financial Officer and Treasurer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Jeffrey Coyne General Counsel and Secretary | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Amy Yeh Chief Technology Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Keith Cramer Chief Revenue Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.
Equity awards granted
Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
| Officer | Award | Grant date | Threshold units | Target units | Units granted | Maximum units | Exercise price | Grant date fair value |
|---|---|---|---|---|---|---|---|---|
| Jeffrey Coyne | RSU | ◇ | — | — | ◇ | — | — | ◇ |
Fiscal 2023 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.
Outstanding awards
Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
| Officer | Award | Unvested units | Market value of unvested units | Exercise price | Expires |
|---|---|---|---|---|---|
| Steven Yi | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| Amy Yeh | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| Keith Cramer | RSU | ◇ | ◇ | — | — |
| PSU | ◇ | ◇ | — | — | |
| Jeffrey Coyne | RSU | ◇ | ◇ | — | — |
| PSU | ◇ | ◇ | — | — | |
| Eugene Nonko | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| Patrick Thompson | PSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director compensation
What each non-employee director was paid.
Fiscal 2025
| Director | Fees earned in cash | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|
Kathy Vrabeck Board chair | ◇ | ◇ | — | — | — | — | ◇ |
Lara Sweet | ◇ | ◇ | — | — | — | — | ◇ |
Venmal (Raji) Arasu | ◇ | ◇ | — | — | — | — | ◇ |
Ramon Jones | ◇ | ◇ | — | — | — | — | ◇ |
Eugene Nonko, Steven Yi and Bradley Hunt served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director fee schedule
The standing retainers and premiums the board pays, as published.
| Board cash retainer | ◇ |
| Board equity retainer | ◇ |
| Total board retainer | ◇ |
| Board chair premium | ◇ |
| Lead independent director premium | ◇ |
| Audit committee chair | ◇ |
| Audit committee member | ◇ |
| Compensation committee chair | ◇ |
| Compensation committee member | ◇ |
| Nominating and governance chair | ◇ |
| Nominating and governance member | ◇ |
Disclosed peer group
The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
- Cardlytics CDLX
- CarGurus CARG
- Cars.com CARS
- DoubleVerify Holdings DV
- EverQuote EVER
- LegalZoom.com, Inc. LZ
- LendingTree TREE
- LiveRamp Holdings RAMP
- Magnite MGNI
- NerdWallet NRDS
- PubMatic PUBM
- QuinStreet QNST
- System1 SST
- TripAdvisor TRIP
- Viant Technology DSP
- Yelp YELP
- ZipRecruiter ZIP
Say-on-pay history
Shareholder support for the compensation program, by year.
| Year | Meeting | Support | Votes for | Votes against | Abstentions |
|---|---|---|---|---|---|
| 2024 | May 14, 2025 | = | ◇ | ◇ | ◇ |
| 2021 | May 19, 2022 | = | ◇ | ◇ | ◇ |
Chief executive pay ratio
As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇
What this page does not include
Everything above is a fact MediaAlpha disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where MediaAlpha sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $1,500Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $1,500Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $1,200Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
Velarion IntelligenceAdviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
Inquire about accessMultiple companies at once
Cross-company views, cohort screens, and data export across the industries we cover. This page is one company; the platform is all of them.
Velarion IntelligenceCitations
Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
126 figures on this page: 124 cited to the filing that reported them, 2 calculated from figures it prints.
124 cited to the filing
2 calculated from the filing
Documents cited
- 0001818383-26-000086Director Compensation for Fiscal Year 2025 · ELECTION OF DIRECTORS · Grants of Plan-Based Awards · Outstanding Equity Awards at 2025 Fiscal Year End · and 1 more section
- 0001818383-25-000079Proposal 2 To approve, on a non-binding advisory basis, the compensation of the Company's named executive officers for 2024.
- 0001818383-24-000028Summary Compensation Table
- 0001818383-23-000057Summary Compensation Table
- 0001818383-22-000094Item 5.07 Submission of Matters to a Vote of Security Holders
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “MediaAlpha executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/MAX (accessed 2026).
Short form: data: Velarion
The MediaAlpha brief, $1,500
Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
Both reports for $2,400.
5 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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Peers MediaAlpha discloses
The companies named in MAX's own disclosed peer group.
Terms on this page
Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.
Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
author = {{Velarion Company Intelligence}},
title = {Velarion database: executive and board compensation data},
year = {2026},
version = {2026Q3},
doi = {10.5281/zenodo.22283854},
publisher = {Zenodo},
url = {https://doi.org/10.5281/zenodo.22283854}
}