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MediaAlpha Executive Compensation (FY25)

MAX · Los Angeles, CA · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025
◇
Steven Yi
Median of the other named officers
$2,821,267
5 officers, excluding the chief executive
Latest say-on-pay support
=
May 14, 2025
Chief executive pay ratio
◇
To the median employee
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Data as of November 4, 2026Latest filing (DEF 14A): March 23, 2026
7 filings cited on this page
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170 figures on this page: 168 cited to the filing that reported them, 2 calculated from figures it prints. See the citations
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Steven Yi: $6,946,218 → $7,037,094 (1.3% higher)

Frequently asked questions

Answers drawn from the data on this page.
Who is MediaAlpha's chief executive and what were they paid?
Steven Yi, Chief Executive Officer, President, and Co-Founder, received $7,037,094 in total compensation for fiscal 2025. Yi's total was 1.3% higher than the $6,946,218 reported for fiscal 2024.
What was MediaAlpha's say-on-pay result?
The say-on-pay proposal drew 90.3% of votes cast for or against in favor at the meeting held May 14, 2025 for fiscal 2024.
Which companies are in MediaAlpha's peer group?
The disclosed peer group names Cardlytics, CarGurus, Cars.com, DoubleVerify Holdings and EverQuote, among others.
What is MediaAlpha's chief executive pay ratio?
For fiscal 2025, the company reported a chief executive pay ratio of 28:1, against median employee compensation of $251,355.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Steven Yi
Chief Executive Officer and President
◇—◇———◇◇
Eugene Nonko
Chief Technology Officer
◇—◇———◇◇
Jeffrey Coyne
General Counsel
◇—◇———◇◇
Cathy Cunningham
Chief People Officer
◇—◇———◇◇
Patrick Thompson
Chief Financial Officer and Treasurer
◇—————◇◇
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Steven Yi
Chief Executive Officer, President, and Co-Founder
◇—◇———◇◇
Eugene Nonko
Chief Technology Officer and Co-Founder
◇—◇———◇◇
Patrick Thompson
Chief Financial Officer and Treasurer
◇—◇———◇◇
Jeffrey Coyne
General Counsel and Secretary
◇—◇———◇◇
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Steven Yi
Chief Executive Officer and President
◇—◇———◇◇
Eugene Nonko
Chief Technology Officer
◇—◇———◇◇
Patrick Thompson
Chief Financial Officer and Treasurer
◇—◇—◇—◇◇
Jeffrey Coyne
General Counsel
◇—◇—◇—◇◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Steven Yi
Chief Executive Officer, President, and Co-Founder
◇—◇—◇—◇◇
Eugene Nonko
Chief Architect and Co-Founder (former Chief Technology Officer)
◇—◇—◇—◇◇
Patrick Thompson
Chief Financial Officer and Treasurer
◇—◇—◇—◇◇
Jeffrey Coyne
General Counsel and Secretary
◇—◇—◇—◇◇
Amy Yeh
Chief Technology Officer
◇—◇—◇—◇◇
Keith Cramer
Chief Revenue Officer
◇—◇—◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Amy YehPSU◇——◇——◇
Eugene NonkoPSU◇——◇——◇
Eugene NonkoPSU◇——◇——◇
Jeffrey CoynePSU◇——◇——◇
Keith CramerPSU◇——◇——◇
Patrick ThompsonPSU◇——◇——◇
Steven YiPSU◇——◇——◇
Fiscal 2023, 2024 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Steven YiRSU◇◇——
Eugene NonkoRSU◇◇——
Patrick ThompsonRSU◇◇——
Jeffrey CoyneRSU◇◇——
Amy YehRSU◇◇——
Keith CramerRSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Severance and change in control

The terms as written in the agreements.
Amy Yeh
Chief Technology Officer · Severance agreement
Severance multiple◇
Severance base◇
Change-in-control multiple◇
Change-in-control base◇
Benefits continuation on change in control◇
Benefits continuation◇
Eugene Nonko
Chief Architect and Co-Founder (former Chief Technology Officer) · Employment agreement
Severance multiple◇
Severance base◇
Benefits continuation on change in control◇
Benefits continuation◇
Non-solicit period◇
Clawback◇
Keith Cramer
Chief Revenue Officer · Severance agreement
Severance multiple◇
Severance base◇
Change-in-control multiple◇
Benefits continuation on change in control◇
Benefits continuation◇

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Kathy Vrabeck
Board chair
◇◇————◇
Lara Sweet
◇◇————◇
Venmal (Raji) Arasu
◇◇————◇
Bradley Hunt
◇◇————◇
Ramon Jones
◇◇————◇
Eugene Nonko and Steven Yi served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Total board retainer◇
Board chair premium◇
Lead independent director premium◇
Audit committee chair◇
Audit committee member◇
Compensation committee chair◇
Compensation committee member◇
Nominating and governance chair◇
Nominating and governance member◇
Equity is delivered as restricted stock units.

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • Cardlytics CDLX
  • CarGurus CARG
  • Cars.com CARS
  • DoubleVerify Holdings DV
  • EverQuote EVER
  • LegalZoom.com, Inc. LZ
  • LendingTree TREE
  • LiveRamp Holdings RAMP
  • Magnite MGNI
  • NerdWallet NRDS
  • PubMatic PUBM
  • QuinStreet QNST
  • System1 SST
  • TripAdvisor TRIP
  • Viant Technology DSP
  • Yelp YELP
  • ZipRecruiter ZIP

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2024May 14, 2025=◇◇◇
2021May 19, 2022=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇

Ask our research desk — $99, 24h, every figure cited to its filing.

Sample answer — “What is the CEO’s total compensation?”
- Steven Yi (Chief Executive Officer, President, and Co-Founder), FY2025 total compensation $7,037,094 (base salary $591,667) [exec_comp, SEC accession 0001818383-26-000086, filed 2026-03-23]

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What this page does not include

Everything above is a fact MediaAlpha disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where MediaAlpha sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
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Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
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Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
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Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
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Adviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
170 figures on this page: 168 cited to the filing that reported them, 2 calculated from figures it prints.
168 cited to the filing
2 calculated from the filing

Documents cited

  1. 0001818383-26-000086
    Director Compensation for Fiscal Year 2025 · Summary Compensation Table
  3. 0001818383-25-000079
    Proposal 2 To approve, on a non-binding advisory basis, the compensation of the Company's named executive officers for 2024.
  4. 0001818383-25-000046
    EXECUTIVE COMPENSATION TABLES
  5. 0001818383-23-000057
    Summary Compensation Table
  6. 0001818383-22-000094
    Item 5.07 Submission of Matters to a Vote of Security Holders
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “MediaAlpha executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/MAX (accessed 2026).
Short form: data: Velarion

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Both reports for $900.
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7 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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Business Services rankings

Chief executive pay — Business ServicesCEO pay ratio — Business ServicesSay-on-pay support — Business Services

Peers MediaAlpha discloses

The companies named in MAX's own disclosed peer group.

CardlyticsCarGurusCars.comDoubleVerify HoldingsEverQuoteLegalZoom.com, Inc.LendingTreeLiveRamp HoldingsMagniteNerdWalletPubMaticQuinStreetSystem1TripAdvisorViant TechnologyYelpZipRecruiter

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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