Bark Inc Executive Compensation (FY25)
BARK · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025 ◇ Matt Meeker | Latest say-on-pay support = March 25, 2026 |
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Data as of November 3, 2026Latest filing (8-K): March 26, 2026
6 filings cited on this page
Method: intel.velarion.ai/methodology
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182 figures on this page: 179 cited to the filing that reported them, 3 calculated from figures it prints. See the citations
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Matt Meeker: $1,448,300 → $3,335,372 (130.3% higher)
Say-on-pay support: 99.2% → 81.1% (18.1 points lower)
Frequently asked questions
Answers drawn from the data on this page.
Who is Bark Inc's chief executive and what were they paid?
Matt Meeker was paid $3,335,372 in total compensation as Chief Executive Officer for fiscal 2025. Compared with the $1,448,300 reported for fiscal 2024, Meeker's total was 130.3% higher.
What was Bark Inc's say-on-pay result?
For fiscal 2025, shareholders backed the say-on-pay proposal with 81.1% of votes cast for or against in favor at the meeting held March 25, 2026.
Which companies are in Bark Inc's peer group?
The disclosed peer group includes Allbirds, Inc., Build-A-Bear Workshop, Inc., Duluth Holdings Inc., Freshpet, Inc. and Kirkland’s, Inc., among others.
Executive compensation
Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Manish Joneja (Former) Chief Executive Officer Departed during or after this year | ◇ | ◇ | — | ◇ | — | — | ◇ | ◇ |
Nari Sitaraman Chief Technology Officer | ◇ | ◇ | ◇ | ◇ | — | — | ◇ | — not reconciled |
Allison Koehler General Counsel | ◇ | ◇ | ◇ | ◇ | — | — | — | ◇ |
John Toth (Former) Chief Financial Officer Departed during or after this year | ◇ | ◇ | — | — | — | — | ◇ | ◇ |
Matt Meeker Chief Executive Officer | ◇ | ◇ | — | — | — | — | — | ◇ |
Mike Novotny President, Food | ◇ | ◇ | — | — | — | — | ◇ | ◇ |
Rustin Richburg Former Chief People Officer | ◇ | — | — | — | — | — | ◇ | ◇ |
Howard Yeaton Former Interim Chief Financial Officer Served on an interim basis | ◇ | — | — | — | — | — | ◇ | ◇ |
Fiscal 2023
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Zahir Ibrahim Chief Financial Officer | ◇ | ◇ | ◇ | ◇ | — | — | ◇ | ◇ |
Nari Sitaraman Chief Technology Officer | ◇ | — | ◇ | ◇ | — | — | ◇ | ◇ |
Cindy Gustafson Former Chief Marketing Officer Departed during or after this year | ◇ | ◇ | ◇ | ◇ | — | — | — | ◇ |
Rustin Richburg Former Chief People Officer Departed during or after this year | ◇ | — | ◇ | ◇ | — | — | ◇ | ◇ |
Matt Meeker Chief Executive Officer | ◇ | — | — | ◇ | — | — | — | ◇ |
Howard Yeaton Former Interim Chief Financial Officer Departed during or after this year Served on an interim basis | ◇ | — | ◇ | — | — | — | ◇ | ◇ |
Allison Koehler General Counsel | ◇ | ◇ | — | — | — | — | — | ◇ |
Fiscal 2024
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Zahir Ibrahim Chief Financial Officer | ◇ | ◇ | ◇ | — | ◇ | — | ◇ | ◇ |
Matt Meeker Chief Executive Officer | ◇ | — | ◇ | ◇ | ◇ | — | ◇ | ◇ |
Allison Koehler Chief Legal Officer & Secretary | ◇ | ◇ | ◇ | — | ◇ | — | — | ◇ |
Fiscal 2025
| Officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|---|
Matt Meeker Chief Executive Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Zahir Ibrahim Chief Financial Officer | ◇ | — | ◇ | — | ◇ | — | ◇ | ◇ |
Allison Koehler Chief Legal Officer & Secretary | ◇ | ◇ | ◇ | — | ◇ | — | — | ◇ |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.
Equity awards granted
Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2023
| Officer | Award | Grant date | Threshold units | Target units | Units granted | Maximum units | Exercise price | Grant date fair value |
|---|---|---|---|---|---|---|---|---|
| Cindy Gustafson | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Cindy Gustafson | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Howard Yeaton | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Matt Meeker | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Nari Sitaraman | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Nari Sitaraman | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Nari Sitaraman | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Rustin Richburg | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Rustin Richburg | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
| Rustin Richburg | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Zahir Ibrahim | RSU | ◇ | — | — | ◇ | — | — | ◇ |
| Zahir Ibrahim | OPTION | ◇ | — | — | ◇ | — | ◇ | ◇ |
Fiscal 2022 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.
Outstanding awards
Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
| Officer | Award | Unvested units | Market value of unvested units | Exercise price | Expires |
|---|---|---|---|---|---|
| Matt Meeker | RSU | ◇ | ◇ | — | — |
| Option | ◇ | — | ◇ | 8/15/2033 | |
| Option | ◇ | — | ◇ | 4/14/2032 | |
| RSU | ◇ | ◇ | — | — | |
| Zahir Ibrahim | RSU | ◇ | ◇ | — | — |
| Option | ◇ | — | ◇ | 1/16/2033 | |
| RSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| Allison Koehler | RSU | ◇ | ◇ | — | — |
| RSU | ◇ | ◇ | — | — | |
| RSU | ◇ | ◇ | — | — | |
| Option | ◇ | — | ◇ | 2/21/2032 |
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director compensation
What each non-employee director was paid.
Fiscal 2025
| Director | Fees earned in cash | Stock awards | Option awards | Non-equity incentive | Pension and deferred earnings | All other compensation | Total |
|---|---|---|---|---|---|---|---|
Henrik Werdelin | — | — | — | — | — | — | — |
Betsy McLaughlin Lead independent director | — | — | — | — | — | — | — |
Jim McGinty | — | — | — | — | — | — | — |
Larry Bodner | — | — | — | — | — | — | — |
Paulette Dodson | — | — | — | — | — | — | — |
Michele Meyer | — | — | — | — | — | — | — |
Matt Meeker, Zahir Ibrahim and Allison Koehler served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.
Director fee schedule
The standing retainers and premiums the board pays, as published.
| Board cash retainer | ◇ |
| Board equity retainer | ◇ |
| Total board retainer | ◇ |
| Lead independent director premium | ◇ |
| Audit committee chair | ◇ |
| Audit committee member | ◇ |
| Compensation committee chair | ◇ |
| Compensation committee member | ◇ |
| Nominating and governance chair | ◇ |
| Nominating and governance member | ◇ |
Equity is delivered as restricted stock units.
Disclosed peer group
The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
- Allbirds, Inc. BIRD
- Build-A-Bear Workshop, Inc. BBW
- Duluth Holdings Inc. DLTH
- Freshpet, Inc. FRPT
- Kirkland’s, Inc. symbol not shown
- PetIQ, Inc. PETQ
- PetMed Express, Inc. PETS
- Revolve Group, Inc. RVLV
- Solo Brands, Inc. DTC
- The RealReal, Inc. RENT
- ThredUp Inc. TDUP
- Warby Parker Inc. WRBY
Say-on-pay history
Shareholder support for the compensation program, by year.
| Year | Meeting | Support | Votes for | Votes against | Abstentions |
|---|---|---|---|---|---|
| 2025 | March 25, 2026 | = | ◇ | ◇ | ◇ |
| 2024 | September 12, 2024 | = | ◇ | ◇ | ◇ |
| 2023 | August 15, 2023 | = | ◇ | ◇ | ◇ |
Ask our research desk — $99, 24h, every figure cited to its filing.
Sample answer — “What is the CEO’s total compensation?”
- Matt Meeker (Chief Executive Officer), FY2025 total compensation $3,335,372 (base salary $599,039) [exec_comp, SEC accession 0001628280-26-007724, filed 2026-02-12]What this page does not include
Everything above is a fact Bark Inc disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Bark Inc sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $500Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $500Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $500Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
Velarion IntelligenceAdviser switching and vote outcomes
Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
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Velarion IntelligenceCitations
Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
182 figures on this page: 179 cited to the filing that reported them, 3 calculated from figures it prints.
179 cited to the filing
3 calculated from the filing
Documents cited
- 0001628280-26-021415Proposal 3 Advisory Vote to Approve the Compensation of the Company's Named Executive Officers The stockholders approved, on an advisory basis, the compensation of the Company’s named executive officers.
- 0001628280-26-007724Fiscal Year 2025 Director Compensation · Fiscal Year 2025 Outstanding Equity Awards at Fiscal-Year End Table · Fiscal Year 2025 Summary Compensation Table
- 0001819574-24-000041Proposal 3 Advisory Vote to Approve the Compensation of the Company's Named Executive Officers The stockholders approved, on an advisory basis, the compensation of the Company’s named executive officers.
- 0001819574-23-000031Proposal 3 Advisory Vote to Approve the Compensation of the Company's Named Executive Officers The stockholders approved, on an advisory basis, the compensation of the Company’s named executive officers.
- 0001819574-23-000015EXECUTIVE COMPENSATION TABLES
- 0001819574-22-000096
Cite this data
This page is free to cite. Attribution we ask for:
Velarion, “Bark Inc executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/BARK (accessed 2026).
Short form: data: Velarion
The Bark Inc brief, $500
Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
From $500 for the board report; $900 for both.
6 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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Peers Bark Inc discloses
The companies named in BARK's own disclosed peer group.
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Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
author = {{Velarion Company Intelligence}},
title = {Velarion database: executive and board compensation data},
year = {2026},
version = {2026Q3},
doi = {10.5281/zenodo.22283854},
publisher = {Zenodo},
url = {https://doi.org/10.5281/zenodo.22283854}
}