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Taboola.com Executive Compensation (FY25)

TBLA · Executive and director compensation, fiscal 2022 to 2025
Chief executive, fiscal 2025
◇
Adam Singolda
Latest say-on-pay support
=
June 4, 2025
Chief executive pay ratio
◇
To the median employee
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Data as of October 18, 2026Latest filing (DEF 14A): April 30, 2026
8 filings cited on this page
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196 figures on this page: 193 cited to the filing that reported them, 3 calculated from figures it prints. See the citations

More on Taboola.com

Five data products on this company. Each one is requested through the developer setup page.
What changed from fiscal 2024 to fiscal 2025
The figures that moved, and by how much. Analysis of these figures is part of the Velarion platform.
Chief executive total compensation — Adam Singolda: $10,491,344 → $8,130,440 (22.5% lower)
Say-on-pay support: 87.1% → 86.7% (0.4 points lower)
CEO pay ratio: 70:1 → 64:1 (8.6% lower)

Frequently asked questions

Answers drawn from the data on this page.
Who is Taboola.com's chief executive and what were they paid?
Adam Singolda, Founder and Chief Executive Officer, received $8,130,440 in total compensation for fiscal 2025. Singolda's total was 22.5% lower than the $10,491,344 reported for fiscal 2024.
What was Taboola.com's say-on-pay result?
For fiscal 2024, shareholders backed the say-on-pay proposal with 86.7% of votes cast for or against in favor at the meeting held June 4, 2025.
Which companies are in Taboola.com's peer group?
The disclosed peer group includes Criteo S.A., Digital Turbine, Inc., DoubleVerify Holdings, Inc., Five9, Inc. and Fiverr International Ltd., among others.
What is Taboola.com's chief executive pay ratio?
The company reported a chief executive pay ratio of 64:1 for fiscal 2025, against median employee compensation of $126,826.

Executive compensation

Every element reported for each named executive officer, by fiscal year.
Fiscal 2022
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Stephen Walker
Chief Financial Officer
◇—◇—◇—◇◇
Kristy Sundjaja
Chief People Officer
◇—◇—◇—◇◇
Adam Singolda
Founder and Chief Executive Officer
◇———◇—◇◇
Lior Golan
CTO
◇———◇——◇
Eldad Maniv
President and COO
◇———◇——◇
Fiscal 2023
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Adam Singolda
Founder and Chief Executive Officer
◇—◇—◇—◇◇
Stephen Walker
Chief Financial Officer
◇—◇—◇—◇◇
Kristy Sundjaja
Chief People Officer
◇—◇—◇—◇◇
Fiscal 2024
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Adam Singolda
Founder and Chief Executive Officer
◇—◇—◇—◇◇
Eldad Maniv
President and Chief Operating Officer
◇—◇—◇——◇
Stephen Walker
Chief Financial Officer
◇—◇—◇—◇◇
Lior Golan
Chief Technology Officer
◇—◇—◇——◇
Kristy Sundjaja
Chief People Officer
◇◇◇—◇—◇◇
Fiscal 2025
OfficerSalaryBonusStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Adam Singolda
Founder and Chief Executive Officer
◇—◇—◇—◇◇
Eldad Maniv
President and Chief Operating Officer
◇—◇—◇——◇
Stephen Walker
Chief Financial Officer
◇—◇—◇—◇◇
Lior Golan
Chief Technology Officer
◇—◇—◇——◇
Kristy Sundjaja
Chief People Officer
◇—◇—◇—◇◇
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. A negative change in pension value is shown but, as the company reports it, not included in the total.

Equity awards granted

Individual awards as disclosed: type, date, unit counts at each level, and grant date value.
Fiscal 2025
OfficerAwardGrant dateThreshold unitsTarget unitsUnits grantedMaximum unitsExercise priceGrant date fair value
Adam SingoldaRSU◇——◇——◇
Eldad ManivRSU◇——◇——◇
Kristy SundjajaRSU◇——◇——◇
Lior GolanRSU◇——◇——◇
Stephen WalkerRSU◇——◇——◇
Fiscal 2022, 2024 are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero. Threshold, target and maximum apply only to performance awards and are never shown for time-based or option awards.

Outstanding awards

Awards still held at fiscal year end.
As disclosed at fiscal 2025 year end
OfficerAwardUnvested unitsMarket value of unvested unitsExercise priceExpires
Stephen WalkerRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Adam SingoldaRSU◇◇——
Option◇—◇—
RSU◇◇——
RSU◇◇——
RSU◇◇——
Kristy SundjajaRSU◇◇——
RSU◇◇——
RSU◇◇——
RSU◇◇——
Lior GolanRSU◇◇——
Option◇—◇—
RSU◇◇——
RSU◇◇——
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Severance and change in control

The terms as written in the agreements.
Adam Singolda
Founder and Chief Executive Officer · Employment agreement
Change-in-control trigger◇
Non-compete period◇
Non-solicit period◇
Clawback◇
Eldad Maniv
President and Chief Operating Officer · Employment agreement
Change-in-control trigger◇
Excise tax treatment◇
Non-compete period◇
Non-solicit period◇
Kristy Sundjaja
Chief People Officer · Offer letter
Non-compete period◇
Non-solicit period◇
Lior Golan
Chief Technology Officer · Amended agreement
Change-in-control trigger◇
Equity acceleration on change in control◇
Excise tax treatment◇
Non-compete period◇
Non-solicit period◇
Clawback◇
Stephen Walker
Chief Financial Officer · Offer letter
Change-in-control trigger◇
Excise tax treatment◇
Non-solicit period◇

Director compensation

What each non-employee director was paid.
Fiscal 2025
DirectorFees earned in cashStock awardsOption awardsNon-equity incentivePension and deferred earningsAll other compensationTotal
Zvi Limon
Board chair
◇◇————◇
Richard Scanlon
◇◇————◇
Erez Shachar
◇◇————◇
Gilad Shany
◇◇————◇
Nechemia J. Peres
◇◇————◇
Monica Mijaleski
◇◇————◇
Deirdre Bigley
◇—————◇
Lynda Clarizio
◇—————◇
Adam Singolda served on the board in fiscal 2025 and received no compensation for board service. Executive directors are typically paid through their executive roles, shown above.
Earlier years are included in the PDF.
A dash means the company reported no figure in that column. $0 is shown only where the filing prints a zero.

Director fee schedule

The standing retainers and premiums the board pays, as published.
Board cash retainer◇
Board equity retainer◇
Board chair premium◇
Audit committee chair◇
Audit committee member◇
Compensation committee chair◇
Compensation committee member◇
Nominating and governance chair◇
Nominating and governance member◇
Equity is delivered as restricted stock units.
Stock ownership guideline: 4x annual cash retainer ($160,000)

Disclosed peer group

The companies this board named as its compensation comparison group. The list is disclosure; the comparison is analysis.
Fiscal 2025
  • Criteo S.A. CRTO
  • Digital Turbine, Inc. APPS
  • DoubleVerify Holdings, Inc. DV
  • Five9, Inc. FIVN
  • Fiverr International Ltd. FVRR
  • Integral Ad Science Holding Corp. IAS
  • JFrog, Ltd. FROG
  • Magnite, Inc. MGNI
  • Monday.com Ltd. MNDY
  • Outbrain, Inc. (Teads Holding Co.) OB
  • Pubmatic, Inc. PUBM
  • QuinStreet, Inc. QNST
  • The Trade Desk, Inc. TTD
  • United Software Inc. symbol not shown
  • Wix.com Ltd. WIX
  • Yext, Inc. YEXT
  • Zeta Global Holdings Corp. ZETA

Say-on-pay history

Shareholder support for the compensation program, by year.
YearMeetingSupportVotes forVotes againstAbstentions
2024June 4, 2025=◇◇◇
2023May 28, 2024=◇◇◇
2022June 1, 2023=◇◇◇

Chief executive pay ratio

As calculated and reported by the company.
Ratio
◇
Median employee compensation
◇
Chief executive total compensation
◇

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Sample answer — “What is the CEO’s total compensation?”
- Adam Singolda (Founder and Chief Executive Officer), FY2025 total compensation $8,130,440 (base salary $590,000) [exec_comp, SEC accession 0001140361-26-018296, filed 2026-04-30]

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What this page does not include

Everything above is a fact Taboola.com disclosed, and it is free. Everything below is our analysis of those facts, and it is not.
Peer benchmarking
Where Taboola.com sits against its disclosed peers — percentile position by role and by pay element, and the ranking behind it. The disclosed peer group is free; comparisons across it are part of the Velarion platform.
Executive Compensation Report — $1,500
Written compensation analysis
A read of the pay program as designed and as paid: incentive structure, goal rigor, the alignment between the committee's stated philosophy and what the numbers show.
Executive Compensation Report — $1,500
Board and governance analysis
Committee composition, independence, director pay positioning, and the governance provisions read together rather than listed.
Board Governance Report — $499
Realizable pay
What the awards above are actually worth today against what they were valued at on grant, and what the gap says about the pay-for-performance link.
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Two datasets covering compensation-adviser changes and what followed a contested vote. Both are part of the Velarion platform.
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Citations

Every figure on this page is cited to the document that reported it. Select any figure to see its citation.
196 figures on this page: 193 cited to the filing that reported them, 3 calculated from figures it prints.
193 cited to the filing
3 calculated from the filing

Documents cited

  1. 0001140361-26-018296
    2025 Director Compensation · 2025 Summary Compensation Table · CEO Pay Ratio · Director Compensation · and 2 more sections
  2. 0001140361-25-021424
    Item 5.07 Submission of Matters to a Vote of Security Holders
  3. 0001140361-25-015810
    2024 Summary Compensation Table
  4. 0001140361-24-027915
    Item 5.07 Submission of Matters to a Vote of Security Holders
  5. 0001140361-24-021401
    2023 Summary Compensation Table · Summary Compensation Table
  6. 0001140361-23-028367
  7. 0001140361-23-020213
    2022 Summary Compensation Table · Summary Compensation Table
  8. 0001140361-23-011303
    Exhibit
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This page is free to cite. Attribution we ask for:
Velarion, “Taboola.com executive compensation, FY2022–FY2025.” https://intel.velarion.ai/comp/TBLA (accessed 2026).
Short form: data: Velarion

The paid brief for Taboola.com

Positioning against its disclosed peers, the governance read, incentive design, and the CD&A alignment analysis; the full peer table; a committee-ready PDF.
From $499 for the board report; $2,400 for both.
Get the executive briefGet the board briefNo account needed.
8 filings cited on this page
Method: intel.velarion.ai/methodology
A report that fails to generate is refunded in full
Published by Velarion Company Intelligence
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Peers Taboola.com discloses

The companies named in TBLA's own disclosed peer group.

Criteo S.A.Digital Turbine, Inc.DoubleVerify Holdings, Inc.Five9, Inc.Integral Ad Science Holding Corp.JFrog, Ltd.Magnite, Inc.Pubmatic, Inc.QuinStreet, Inc.The Trade Desk, Inc.Yext, Inc.Zeta Global Holdings Corp.

Terms on this page

Say-on-Pay VoteCEO Pay RatioMedian Employee CompensationAll companies

Free to read and cite. Redistribution or bulk use of the dataset requires a data license. Talk to us about the data license.

Cite this data
APA
Velarion Company Intelligence. (2026). Velarion database: executive and board compensation data (Version 2026Q3) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22283854
BibTeX
@misc{velarionData2026,
  author = {{Velarion Company Intelligence}},
  title = {Velarion database: executive and board compensation data},
  year = {2026},
  version = {2026Q3},
  doi = {10.5281/zenodo.22283854},
  publisher = {Zenodo},
  url = {https://doi.org/10.5281/zenodo.22283854}
}
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